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Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes
Jakubanecs, Alexander; Supphellen, Magne - In: Journal of East-West business 16 (2010) 4, pp. 286-302
Persistent link: https://www.econbiz.de/10008841889
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Wirkung von Country of Origin- und Country of Brand-Effekten : Konsumgüter und Dienstleistungen im Vergleich
Ahlert, Dieter; Backhaus, Christof; Berentzen, Johannes; … - 2007
Persistent link: https://www.econbiz.de/10003553140
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Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T. - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
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A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
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Kulturelle Einflußfaktoren der Integration in die weltwirtschaftliche Arbeitsteilung
Leipold, Helmut - In: Ordnungsprobleme der Weltwirtschaft, (pp. 45-71). 2002
Persistent link: https://www.econbiz.de/10001721022
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Brands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2009
Persistent link: https://www.econbiz.de/10003785269
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Berands as signals : a cross-country validation study
Erdem, Tülin; Swait, Joffre; Valenzuela, Ana - 2010
Persistent link: https://www.econbiz.de/10003924145
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Une comparaison internationale des freins et motivations des consommateurs face à la contrefaçon
Le Roux, André; Thebault, Marinette; Müller, Brigitte; … - In: Ancrages culturels dans un monde en mutation, (pp. 247-265). 2016
Persistent link: https://www.econbiz.de/10011619364
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A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.; Hadjimarcou, John; Barua, Maria E.; … - In: International marketing review 30 (2013) 5, pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279