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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
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The effect of the governance environment on marketing channel behaviors : the diamond industries in the US, China, and Hong Kong
Li, Shaomin; Karande, Kiran; Zhou, Dongsheng - In: Journal of business ethics : JOBE 88 (2009), pp. 453-471
Persistent link: https://www.econbiz.de/10003958835
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Cultural adaptation in cross-border web presence : an investigation of German companies' domestic, US, UK and Latin American websites
Hossinger, Matthias; Sinkovics, Rudolf R.; Yamin, Mo - In: Anxieties and management responses in international business, (pp. 208-224). 2007
Persistent link: https://www.econbiz.de/10003532774
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Going global : a trajectory of individual and organisational development
Osmundsen, Tonje C. - In: International journal of organizational analysis 21 (2013) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10009784751
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An international comparison on TFP changes in ICT industry among Japan, Korea, Taiwan, China, and the United States
Liang, Chi-yuan; Jheng, Ruei-He - In: Measuring economic growth and productivity : …, (pp. 117-136). 2020
Persistent link: https://www.econbiz.de/10012813766
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A comparison of young publics' evaluations of corporate social responsibility practices of multinational corporations in the United States and South Korea
Kim, Daewook; Choi, Myung-il - In: Journal of business ethics : JOBE 113 (2013) 1, pp. 105-118
Persistent link: https://www.econbiz.de/10009740407
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Is on-line health promotion culture-bound? : cultural characteristics manifested in US and South Korean antismoking web sites
Paek, Hye-jin; Yu, Jay Hyunjae; Bae, Beom Jun - In: Journal of advertising : official publication of the … 38 (2009) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10003833406