While most of the studies on communication behaviors in SNSs to date have been uni-cultural, which limits the validity and applicability of their findings, this study investigates the influence that culture exerts on social relationships and interpersonal communication in SNSs in two...

Paper describes young consumers’ behaviour connected with online product comparison sites usage as an example of online decision shopping aids. Authors’ main goal is to check whether or not such factors as: previous experience in such sites usage, personal innovativeness in domain of...