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Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel - 2018
Persistent link: https://www.econbiz.de/10012267477
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Softening competition through unilateral sharing of customer data
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - In: Management science : journal of the Institute for … 70 (2024) 1, pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
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Competing while shopping : how women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale
Nichols, Bridget Satinover; Flint, Daniel J. - In: Qualitative market research : an international journal 16 (2013) 3, pp. 253-275
Persistent link: https://www.econbiz.de/10009765594
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The importance of assortment, pricing, and retail site location for competition in food retailing : results from marketing research
Toporowski, Waldemar; Lademann, Rainer - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 131-140
Persistent link: https://www.econbiz.de/10010385219
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Renaissance der Psychologie im Marketing: ein Plädoyer : Konsumentenverhalten im Fokus von Neuromarketing und Verhaltensökonomie
Pusler, Michael - In: Marktforschung der Zukunft - Mensch oder Maschine? : …, (pp. 129-142). 2016
Persistent link: https://www.econbiz.de/10011550292
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Strategische Konkurrenzanalyse im Konsumgütermarketing : theoretische Grundlagen und Operationalisierung
Link, Ulrich - 1988
Persistent link: https://www.econbiz.de/10000739207
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Forecasting performance of market share attraction models : a comparison of different models assuming that competitors' actions are forecasts
Klapper, Daniel; Herwartz, Helmut - 1998
Persistent link: https://www.econbiz.de/10000168630
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Forecasting performance of market share attraction models : a comparison of different models assuming that competitors’ actions are forecasts
Klapper, Daniel; Herwartz, Helmut - 1998
Persistent link: https://www.econbiz.de/10009578563
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Marketing-Mix-Modelle und Wettbewerbsstruktur-Analysen
Hildebrandt, Lutz - In: Probleme und Trends in der Marketing-Forschung : …, (pp. 95-114). 1998
Persistent link: https://www.econbiz.de/10001301065