Similar Search Results

Retailer pricing and competitive effects

Kopalle, Praveen K.; Biswas, Dipayan; Chintagunta, … - In: Journal of retailing 85 (2009) 1, pp. 56-70

Persistent link: https://www.econbiz.de/10003834502

Competitive entry and pricing responses to product innovation

Bayus, Barry L.; Chintagunta, Pradeep K. - In: Review of marketing science 1 (2003) 3, pp. 1-24

Persistent link: https://www.econbiz.de/10003887708

Impact of competition on product decisions : movie choices of exhibitors

Orhun, A. Yeşim; Venkataraman, Sriram; Chintagunta, … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 73-92

Persistent link: https://www.econbiz.de/10011437605

Price reactions to rivals' local channel exits

Ozturk, O. Cem; Venkataraman, Sriram; Chintagunta, … - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 588-604

Persistent link: https://www.econbiz.de/10011532486

Retail store formats, competition and shopper behavior : a systematic review

Bonfrer, Andre; Chintagunta, Pradeep K.; Dhar, Sanjay - In: Journal of retailing 98 (2022) 1, pp. 71-91

Persistent link: https://www.econbiz.de/10013207542

Consumer response to Chapter 11 bankruptcy : negative demand spillover to competitors

Ozturk, O. Cem; Chintagunta, Pradeep K.; Venkataraman, … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 296-316

Persistent link: https://www.econbiz.de/10012022544

Price uncertainty and market power in retail gasoline : the case of an Italian highway

Rossi, Federico; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 753-770

Persistent link: https://www.econbiz.de/10011951259

Pharmaceutical product recalls : category effects and competitor response

Bala, Ram; Bhardwaj, Pradeep; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 931-943

Persistent link: https://www.econbiz.de/10011791429

Competitive Entry and Pricing Responses to Product Innovation

Bayus, Barry; Chintagunta, Pradeep - In: Review of Marketing Science 1 (2003) 1

In this paper, we study competitive response to a product innovation. We consider the dynamic interaction between a Defender (a firm with a first generation product) and an Attacker (a firm with a second generation product). The second generation product entry decision of the Defender,...

Persistent link: https://www.econbiz.de/10014619477

Competitive Entry and Pricing Responses to Product Innovation

Bayus, Barry; Chintagunta, Pradeep - In: Review of Marketing Science 1 (2003) 1, pp. 3-3

In this paper, we study competitive response to a product innovation. We consider the dynamic interaction between a â€œDefenderâ€ (a firm with a first generation product) and an â€œAttackerâ€ (a firm with a second generation product). The second generation product entry decision of...

Persistent link: https://www.econbiz.de/10008579402