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Gefangen im roten Ozean
Kim, W. Chan; Mauborgne, Renée - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 5, pp. 44-51
Persistent link: https://www.econbiz.de/10010516464
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Red ocean traps
Kim, W. Chan; Mauborgne, Renée - In: Harvard business review : HBR 93 (2015) 3, pp. 68-73
Persistent link: https://www.econbiz.de/10010504023
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Die Blue-Ocean-Strategie als Krisenhelfer
Kim, W. Chan; Mauborgne, Renée - In: Harvard-Business-Manager : das Wissen der Besten 31 (2009) 11, pp. 54-65
Persistent link: https://www.econbiz.de/10003889614
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Kim, W. Chan; Mauborgne, Renée - 2015 - Expanded edition
Persistent link: https://www.econbiz.de/10014009617