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Strategic marketing and innovation
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803913
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Marketing strategy : discerning the relative influence of product and firm characteristics
Varadarajan, Rajan - In: AMS review : official publication of the Academy of … 1 (2011) 1, pp. 32-43
Persistent link: https://www.econbiz.de/10009679353
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Resource advantage theory, resource based theory, and theory of multimarket competition : does multimarket rivalry restrain firms from leveraging resource advantages?
Varadarajan, Rajan - In: Journal of business research : JBR 160 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014293899
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Proactive and reactive product line strategies : asymmetries between market leaders and followers
Shankar, Venkatesh - 2009
Persistent link: https://www.econbiz.de/10003836108
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Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan; Yadav, Manjit S. - 2009
Persistent link: https://www.econbiz.de/10003837005
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Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan; Yadav, Manjit S. - 2008
Persistent link: https://www.econbiz.de/10003611103
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Competitive strategy in a global electronic marketplace: extant strategy perspectives revisited
Varadarajan, P. Rajan; Yadav, Manjit S. - In: Handbook of research in international marketing, (pp. 313-335). 2003
Persistent link: https://www.econbiz.de/10001803935