Schmitt, Lars; Haupenthal, Isabel; Ahmed, Faisal Bin - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 166-177
Start-ups are young companies that are hardly known, especially during their early stages, by the relevant stakeholders. A start-up's website is, therefore, often the first point of contact for potential customers, investors, or partners. Such a website usually explains the new product or...