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The importance of green practices for hotel guests: does gender matter?
Moise, Mihaela Simona; Gil Saura, Irene; Ruiz Molina, … - In: Economic research 34 (2021) 1,3, pp. 3508-3529
Persistent link: https://www.econbiz.de/10014233534
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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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Relationship and market conditions : outcomes in marketing channels
Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene - In: Journal of business-to-business marketing 19 (2012) 4, pp. 289-308
Persistent link: https://www.econbiz.de/10009714673
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Manufacturers and retailers : a relational analysis
Ruiz Martìnez, Alfonso; Gil Saura, Irene - In: European retail research 26 (2012) 1, pp. 71-93
Persistent link: https://www.econbiz.de/10009541446
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The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene; Ruiz-Molina, M. Eugenia; Berenguer … - In: Journal of relationship marketing : innovations and … 19 (2020) 4, pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
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How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja; Ozretić Došen, Đurđana; Škare, Vatroslav - In: European management journal 38 (2020) 2, pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
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Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela; Šerić, Maja; Vernuccio, Maria - In: Journal of retailing and consumer services 77 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014462234