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Exploring the role of complaint handling among complaining consumers
Singh, Vaishali; Jain, Amit; Choraria, Sapna - In: Vision : the journal of business perspective 20 (2016) 4, pp. 331-344
Persistent link: https://www.econbiz.de/10011684855
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The effect of relationship and transactional characteristics on customer retention in emerging online markets
Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; … - In: Journal of business research : JBR 92 (2018), pp. 25-35
Persistent link: https://www.econbiz.de/10011925243
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Customer engagement outcomes in mobile applications : self-congruence as a moderator
Khan, Imran - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372561
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
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The role of consumer happiness in relationship marketing
Belanche, Daniel; Casaló, Luis V.; Guinalíu, Miguel - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10009774828
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
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Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
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The determinants of retail customers' purchase intent
Menidjel, Choukri; Bilgihan, Anil - In: International journal of consumer studies 46 (2022) 6, pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
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Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study
Steyn, Derik; Mostert, Pierre - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 167-190
Persistent link: https://www.econbiz.de/10013502524