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A systematic mapping study on customer loyalty and brand management
Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21
competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In … 337 publications on customer loyalty and brand management from 2000 to 2018. The results present the most cited works on …
Persistent link: https://www.econbiz.de/10012127012
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The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad; Sadeghzadeh, Kousar; Zakeri, Abdolnaser - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10011289287
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Can fast-food consumers be loyal customers, if so how? : theory, method and findings
Sahagun, Miguel A.; Vasquez-Parraga, Arturo Z. - In: Journal of retailing and consumer services 21 (2014) 2, pp. 168-174
Persistent link: https://www.econbiz.de/10010338544
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Importance of CEM in CRM-CL framework
Singh, Jagwinder; Saini, Shivani - In: Journal of modelling in management 11 (2016) 1, pp. 91-115
Persistent link: https://www.econbiz.de/10011479509
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Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.; Athanasopoulou, Pinelopi - In: Journal of retailing and consumer services 40 (2018), pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
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Exploring the antecedents of hotel customer loyalty : a social identity perspective
Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23
Persistent link: https://www.econbiz.de/10010526384
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Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
, usually. The relationship marketing indicators are: Trust, Commitment, Customer Satisfaction, Intention to renew the … customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships … were determined by several factors. The loyalty factors are: Differentiation, Personalization, Satisfaction, Loyalty …
Persistent link: https://www.econbiz.de/10012888387
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Relationship marketing and customer loyalty in Nepalese commercial banks
Bhandari, Bhoj Raj - In: Nepalese journal of finance : a publication of Uniglobe … 6 (2019) 4, pp. 70-79
Persistent link: https://www.econbiz.de/10014494135
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Evaluating the millennial mothers' relationship building process with baby care brands across two emerging economies
Sahoo, Debajani; Mishrab, Aditya Shankar; Reddy, Hima … - In: Journal of Indian business research 16 (2024) 2, pp. 223-243
Persistent link: https://www.econbiz.de/10014540234
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Does internal communication to generate trust always increase commitment? : a study at Micron Technology
Togna, Gianluca - In: Corporate communications : an international journal 19 (2014) 1, pp. 64-81
Persistent link: https://www.econbiz.de/10010250519