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Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad; Hollebeek, Linda D.; Islam, Jamid Ul - In: The service industries journal 39 (2019) 7/8, pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
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Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
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Value get, value give : the relationships among perceived value, relationship quality, customer engagement, and value consciousness
Itani, Omar S.; El-Kassar, Abdul-Nasser; Loureiro, … - In: International journal of hospitality management 80 (2019), pp. 78-90
Persistent link: https://www.econbiz.de/10012058611
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How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia; Friedmann, Enav; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
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From tech to touch : self-concept and testimonials in AR try-on versus website
Aleem, Aihoor; Loureiro, Sandra Maria Correia; … - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 446-462
Persistent link: https://www.econbiz.de/10015062420
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Consequences of consumer engagement in service marketing : an empirical exploration
Rather, Raouf Ahmad - In: Journal of global marketing 32 (2019) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10012201015
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Consumer trust and perceived risk for voice-controlled artificial intelligence : the case of Siri
Hasan, Md. Rajibul; Shams, Riad; Rahman, Mizan - In: Journal of business research : JBR 131 (2021), pp. 591-597
Persistent link: https://www.econbiz.de/10012545093
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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad; Shehnaz Tehseen; Itoo, Murtaza Hassan - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
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Partners we can trust : the role of employee engagement influencing partnerships' relationship quality in the voluntary sector
Marques, Susana Henriques; Bilro, Ricardo Godinho; … - In: Management research : the journal of the Iberoamerican … 20 (2022) 2, pp. 148-168
Persistent link: https://www.econbiz.de/10013367099
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Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513
Persistent link: https://www.econbiz.de/10011919919