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Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh; Bansal, Gunjan; Aggrawal, Deepti - In: The journal of high technology management research 29 (2018) 2, pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
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Sales forecasting with conjoint analysis by addressing its key assumptions with sequential game theory and macro-flow modeling
Whitlark, David B.; Smith, Scott M. - In: Conjoint measurement : methods and applications, (pp. 363-370). 2007
Persistent link: https://www.econbiz.de/10003544699
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Forecasting product sales with conjoint analysis data
Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 175-182
Persistent link: https://www.econbiz.de/10003751381
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A Plackett-Burman experiment to increase supermarket sales of a national magazine
Bell, Gordon H.; Ledolter, Johannes; Swersey, Arthur J. - In: Interfaces : the INFORMS journal on the practice of … 39 (2009) 2, pp. 145-158
Persistent link: https://www.econbiz.de/10003848090
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A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel; Vriens, Marco; DeSarbo, Wayne - 1991
Persistent link: https://www.econbiz.de/10000823926
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Medial gestützte Limit Conjoint-Analyse als Innovationstest für technologische Basisinnovationen : eine explorative Analyse
Stadie, Ekkehard - 1998
Persistent link: https://www.econbiz.de/10000676807
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Conjoint Measurement - ein Durchbruch bei der Preisentscheidung im Dienstleistungsbereich?
Woratschek, Herbert - In: Perspektiven des Dienstleistungsmarketing : …, (pp. 23-45). 1998
Persistent link: https://www.econbiz.de/10001299616
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Conjoint measurement : methods and applications
Gustafsson, Anders (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001402990