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~subject:"Conjoint analysis"
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Conjoint analysis
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English
15
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Rao, Vithala R.
15
Sattler, Henrik
4
Sheth, Jagdish N.
4
Green, Paul E.
3
Ding, Min
2
Hauser, John R.
2
Bradlow, Eric T.
1
Kim, Hwang
1
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1
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1
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1
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1
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1
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1
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Legends in marketing
4
Conjoint measurement : methods and applications
3
Conjoint measurement : methods and applications ; with 91 tables
1
Handbook of marketing decision models
1
Journal of marketing research : JMR
1
Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
15
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Developments in conjoint analysis
Rao, Vithala R.
- In:
Handbook of marketing decision models
,
(pp. 23-53)
.
2008
Persistent link: https://www.econbiz.de/10003755258
Saved in:
2
Conjoint analysis
Rao, Vithala R.
- In:
The history of marketing science
,
(pp. 47-76)
.
2014
Persistent link: https://www.econbiz.de/10010415912
Saved in:
3
Applied conjoint analysis
Rao, Vithala R.
-
2014
Persistent link: https://www.econbiz.de/10010216011
Saved in:
4
Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
Saved in:
5
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 47-66)
.
2003
Persistent link: https://www.econbiz.de/10001997462
Saved in:
6
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 31-46)
.
2007
Persistent link: https://www.econbiz.de/10003544570
Saved in:
7
How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal
;
Rao, Vithala R.
;
Saunders, Carolyne
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
Saved in:
8
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
9
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
2001
Persistent link: https://www.econbiz.de/10001690252
Saved in:
10
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
1999
Persistent link: https://www.econbiz.de/10001444664
Saved in:
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