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Heuristiken in der Produktpolitik

Steiner, Winfried J.; Hruschka, Harald - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 163-181). 2005

Persistent link: https://www.econbiz.de/10002969643

Conjointanalyse-basierte Produkt(linien)gestaltung unter Berücksichtigung von Konkurrenzreaktionen

Steiner, Winfried J.; Hruschka, Harald - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 71-95

Persistent link: https://www.econbiz.de/10001535805

A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data

Steiner, Winfried J.; Hruschka, Harald - 2010

Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products later to be successful in a competitive environment (e.g., Urban and Hauser 1993). Consequently,...

Persistent link: https://www.econbiz.de/10014033607

A Stackelberg-Nash model for new product design

Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 32 (2010) 1, pp. 21-48

Persistent link: https://www.econbiz.de/10003935914

A comparison of traditional, Nash and Stackelberg strategies for new product design

Steiner, Winfried J. - 2002

Persistent link: https://www.econbiz.de/10001705269

Hierarchisch bayesianische Methoden bei der Conjointanalyse

Baumgartner, Bernhard; Steiner, Winfried J. - In: Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele, (pp. 147-159). 2009

Persistent link: https://www.econbiz.de/10003871243

Spieltheoretische Ansätze in der Conjointanalyse

Steiner, Winfried J.; Baumgartner, Bernhard - In: Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele, (pp. 183-196). 2009

Persistent link: https://www.econbiz.de/10003871249

Conjoint-Analyse und Marktsegmentierung

Steiner, Winfried J.; Baumgartner, Bernhard - 2003

Persistent link: https://www.econbiz.de/10002178998

Conjoint-Analyse und Marktsegmentierung

Steiner, Winfried J.; Baumgartner, Bernhard - In: Journal of business economics : JBE 74 (2004) 6, pp. 611-635

Persistent link: https://www.econbiz.de/10002103827

Hierarchical bayes conjoint choice models : model framework, Bayesian inference, model selection, and interpretation of estimation results

Goeken, Nils; Kurz, Peter; Steiner, Winfried J. - In: Marketing : ZFP ; journal of research and management 43 (2021) 3, pp. 49-66

Persistent link: https://www.econbiz.de/10012817650

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