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The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.; Eggers, Felix; Selove, Matthew - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
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Die Bedeutung der Datenerhebungsmethode und des Untersuchungsdesigns für die Ergebnisstabilität der Conjoint-Analyse
Stallmeier, Christian - 1993
Persistent link: https://www.econbiz.de/10000866591
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A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel; Vriens, Marco; DeSarbo, Wayne - 1991
Persistent link: https://www.econbiz.de/10000823926
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Optimale Produktgestaltung : Erfolgsprognose mit Analytic Hierarchy Process und Conjoint-Analyse
Tscheulin, Dieter K. - 1992
Persistent link: https://www.econbiz.de/10000336198
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Incorporating subjective characteristics in product design and evaluations
Luo, Lan; Kannan, P. K.; Ratchford, Brian T. - In: Journal of marketing research : JMR 45 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
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A conjoint approach to multipart pricing
Iyengar, Raghuram; Jedidi, Kamel; Kohli, Rajeev - In: Journal of marketing research : JMR 45 (2008) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
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Wege zu besserem Kundenverständnis : hybride Verfahren der Conjoint Analyse
Horneber, Christian - In: Kapital, Kompetenz, Konflikte, (pp. 57-77). 2008
Persistent link: https://www.econbiz.de/10003753678
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Developments in conjoint analysis
Rao, Vithala R. - In: Handbook of marketing decision models, (pp. 23-53). 2008
Persistent link: https://www.econbiz.de/10003755258
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Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de; Cooke, Alan D. J.; Janiszewski, Chris - In: Journal of marketing research : JMR 45 (2008) 4, pp. 437-449
Persistent link: https://www.econbiz.de/10003756211