ökonomisch-theoretische Grundlagen begonnen. Unstreitig ist, dass die Marketing-Disziplin vor allem im Bereich der sogenannten …

of profits from them. For new product development, the interplay of marketing and R&Dhas been intensively researched. In …

Vernetzungschancen im Marketing.[...] …

"Kundenportale - ein wirksames Bindungsinstrument?" im Marketing Club Frankfurt auf den Grund. Ergebnis: Die großen Potenziale liegen …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …