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Revisiting the consumer brand engagement concept
Obilo, Obinna O.; Chefor, Ellis; Saleh, Amin - In: Journal of business research : JBR 126 (2021), pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
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The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011427743
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David; Bozkurt, Sıddık - In: The journal of product & brand management 31 (2022) 1, pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
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The emerged trends in consumers' co-creation : a conceptual framework for extending or creating the brand
Paul, Soumi; Peretti, Paola; Datta, Saroj Kumar - In: Journal for international business and entrepreneurship … 9 (2016) 2, pp. 190-203
Persistent link: https://www.econbiz.de/10011610695
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Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
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Relational dynamics between customer engagement, brand experience, and customer loyalty : an empirical investigation
Rasool, Aaleya; Shah, Farooq Ahmad; Tanveer, Muhammad - In: Journal of internet commerce 20 (2021) 3, pp. 273-292
Persistent link: https://www.econbiz.de/10012549662
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Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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The effects of customer engagement and brand trust on brand loyalty : a case study of BPJS healthcare participants in Indonesia
Kholis, Noor; Ratnawati, Alifah - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 317-324
Persistent link: https://www.econbiz.de/10012671052
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Sustaining customer engagement through social media brand communities
Riley, Jen - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10012286205