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The index of consumer sentment toward marketing : validation, updated results, and demographic analysis
Gaski, John F. - In: Journal of consumer policy : consumer issues in law, … 31 (2008) 2, pp. 195-216
Persistent link: https://www.econbiz.de/10003711419
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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Toward social responsibility, not the social responsibility semblance : marketing does not need a conscience
Gaski, John F. - In: AMS review : official publication of the Academy of … 12 (2022) 1/2, pp. 7-24
Persistent link: https://www.econbiz.de/10013401656
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Replies to comments on "toward social responsibility," also incorporating a focus on ESG
Gaski, John F. - In: AMS review : official publication of the Academy of … 13 (2023) 1/2, pp. 5-11
Persistent link: https://www.econbiz.de/10014327806
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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Evolution of consumer attitude toward business, 1971 - 1984 : a replication
Gaski, John F. - In: The future of consumerism, (pp. 75-83). 1986
Persistent link: https://www.econbiz.de/10001266857