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Consumer behaviour
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Kaiser, Harry M.
60
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48
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39
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37
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29
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29
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24
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19
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Axel-Springer-Verlag
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Edward Elgar Publishing
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RWI - Leibniz-Institut für Wirtschaftsforschung
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Zentralverband der Deutschen Werbewirtschaft
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Österreichische Werbewissenschaftliche Gesellschaft
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International journal of advertising : the review of marketing communications
215
Journal of advertising research
215
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Journal of promotion management : JPM
85
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Journal of historical research in marketing
70
NBER working paper series
70
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69
Journal of promotion management : innovations in planning and applied research
66
SpringerLink / Bücher
64
European journal of marketing : EJM
63
Journal of retailing and consumer services
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NBER Working Paper
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58
International journal of internet marketing and advertising : IJIMA
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
International journal of industrial organization
54
Psychology & marketing
54
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
46
Discussion paper / Centre for Economic Policy Research
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Journal of marketing
44
CESifo working papers
40
Young consumers : insight and ideas for responsible marketers
39
Journal of business ethics : JOBE
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Journal of global marketing
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Marketing letters : a journal of research in marketing
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Europäische Hochschulschriften / 5
33
Advertising theory
31
Journal of Consumer Marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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30
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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121
EconStor
42
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Showing
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1
Targeted
advertising
in the breakfast ceral industry
Berning, Joshua
;
Rabinowitz, Adam N.
- In:
Journal of agricultural and applied economics : JAEE
49
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011737725
Saved in:
2
Brand it yourself : the fast, focused way to marketplace magic
Altman, Lynn
-
2006
Persistent link: https://www.econbiz.de/10004272064
Saved in:
3
Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina
-
2006
-
2. ed.
Persistent link: https://www.econbiz.de/10004399191
Saved in:
4
United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike
-
2003
Persistent link: https://www.econbiz.de/10004727775
Saved in:
5
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael
-
2000
Persistent link: https://www.econbiz.de/10004766070
Saved in:
6
Strategic
advertising
campaigns
Schultz, Don E.
;
Barnes, Beth E.
-
1999
-
5. ed
Persistent link: https://www.econbiz.de/10004735311
Saved in:
7
Advertising
and promotion : communicating brands
Hackley, Christopher E.
-
2005
Persistent link: https://www.econbiz.de/10004803200
Saved in:
8
A branded world : adventures in public relations and the creation of superbrands
Levine, Michael
-
2003
Persistent link: https://www.econbiz.de/10004780975
Saved in:
9
The lovemarks effect : winning in the consumer revolution
Roberts, Kevin W. S.
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004846106
Saved in:
10
Gimme! : the human nature of successful marketing
Hallward, John
-
2007
Persistent link: https://www.econbiz.de/10004879545
Saved in:
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