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Category Management - neue Herausforderung im vertikalen Marketing? : Dokumentation des Workshops vom 22. Juni 1995
Meffert, Heribert (contributor) - 1995
Persistent link: https://www.econbiz.de/10000945424
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Schenkverhalten, Geschenkkaufverhalten und Implikationen für den Handel
Foscht, Thomas; Swoboda, Bernhard; Flecker, Johannes - In: Handelsforschung 19 (2005), pp. 279-297
Persistent link: https://www.econbiz.de/10003288000
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La concurrence entre distributeurs favorise-t-elle la variété des produits?
Allain, Marie-Laure; Waelbroeck, Patrick - In: Economie & prévision : EP 178/179 (2007) 2/3, pp. 1-14
Persistent link: https://www.econbiz.de/10003607395
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UK mid-market department stores : is fashion product assortment one key to regaining competitive advantage?
Donnelly, Shannon; Gee, Liz; Silva, Emmanuel Sirimal - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238355
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The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain
Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 782-807
Persistent link: https://www.econbiz.de/10011775713
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The effects of multi-channel assortment integration on customer confusion
Bertrandie, Laura; Zielke, Stephan - In: The international review of retail, distribution and … 27 (2017) 5, pp. 437-449
Persistent link: https://www.econbiz.de/10011853896
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Regional product assortment and merchandising in grocery stores : strategies and target customer segments
Lombart, Cindy; Labbé-Pinlon, Blandine; Filser, Marc; … - In: Journal of retailing and consumer services 42 (2018), pp. 117-132
Persistent link: https://www.econbiz.de/10011826078
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The influence of retailing-mix levers on private label market share : the case of the Italian FMCG market
Fornari, Edoardo; Fornari, Daniele; Grandi, Sebastiano; … - In: Journal of retailing and consumer services 20 (2013) 6, pp. 617-624
Persistent link: https://www.econbiz.de/10010128291
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Consumer and managerial goals in assortment choice and design
Kahn, Barbara E.; Chernev, Alexander; Böckenholt, Ulf; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 293-303
Persistent link: https://www.econbiz.de/10010401332
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Retail buyer segmentation based on the use of assortment decision factors
Bahng, Young Jin; Kincade, Doris H. - In: Journal of retailing and consumer services 21 (2014) 4, pp. 643-652
Persistent link: https://www.econbiz.de/10010388514