Narrow search
Showing 1 - 8 of 8
Cover Image
The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D. - In: Journal of retailing and consumer services 57 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
Cover Image
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Cover Image
Hold firm or adapt? : an empirical examination of the institutional appeal implications of maintaining the Liberal Arts College identity
Hoskins, Jake D.; Brown, Benton A. - In: Journal of marketing for higher education 27 (2017) 2, pp. 188-212
Persistent link: https://www.econbiz.de/10011794819
Cover Image
Oppositional product names, organizational identities, and product appeal
Verhaal, J. Cameron; Khessina, Olga M.; Dobrev, Stanislav D. - In: Organization science : a journal of the Institute for … 26 (2015) 5, pp. 1466-1484
Persistent link: https://www.econbiz.de/10011385889
Cover Image
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Hoskins, Jake; Gopinath, Shyam; Verhaal, J. Cameron; … - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1065-1087
Persistent link: https://www.econbiz.de/10012659686
Cover Image
Stepping out of the shadows : identity exposure as a remedy for stigma transfer concerns in the medical marijuana market
Khessina, Olga M.; Reis, Samira; Verhaal, J. Cameron - In: Administrative science quarterly : ASQ 66 (2021) 3, pp. 569-611
Persistent link: https://www.econbiz.de/10012608436
Cover Image
Watered down : market growth, authenticity, and evaluation in craft beer
Pozner, Jo-Ellen; DeSoucey, Michaela; Verhaal, J. Cameron; … - In: Organization studies : an international … 43 (2022) 3, pp. 321-345
Persistent link: https://www.econbiz.de/10013175671
Cover Image
Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer
Khessina, Olga M.; Verhaal, J. Cameron; Dobrev, Stanislav D. - In: Strategy Science 8 (2023) 4, pp. 464-483
Persistent link: https://www.econbiz.de/10014443978