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The prevailing feature of consumer needs in the postmodern era : consumer needs analysis in the Lithuanian mobile telecommunications sector
Rytel, Tomas - In: Mokslo darbai / Ekonomika 89 (2010) 1, pp. 91-106
Persistent link: https://www.econbiz.de/10009500466
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Measuring the influence of persuasion marketing on young wine consumers
Taylor, D. Christopher; Barber, Nelson - In: Journal of food products marketing 18 (2012) 1, pp. 19-33
Persistent link: https://www.econbiz.de/10009509751
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Special issue: Marketing in emerging markets
Branch, John (contributor) - 2012
Persistent link: https://www.econbiz.de/10009427096
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Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Pehlivan, Ekin; Berthon, Pierre R.; Hughes, Mine Üçok; … - In: Business horizons 58 (2015) 6, pp. 591-598
Persistent link: https://www.econbiz.de/10011392824
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Everyone loves a secret : why consumers value marketing secrets
Mills, Adam J. - In: Business horizons 58 (2015) 6, pp. 643-649
Persistent link: https://www.econbiz.de/10011392840
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Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.; Luedicke, Marius K. - In: Journal of business research : JBR 68 (2015) 12, pp. 2452-2463
Persistent link: https://www.econbiz.de/10011399500
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'Islamic' consumers, markets, and marketing : a critique of El-Bassiouny's (2014) "The one-billion-plus marginalization"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 68 (2015) 12, pp. 2676-2682
Persistent link: https://www.econbiz.de/10011399686
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Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence; Veloutsou, Cleopatra; Morgan-Thomas, Anna - In: The journal of product & brand management 24 (2015) 1, pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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Changes in consumer segments and preferences to green labelling
Whitson, Debbora; Ozkaya, H. Erkan; Roxas, Juanita - In: International journal of consumer studies 38 (2014) 5, pp. 458-466
Persistent link: https://www.econbiz.de/10010517798
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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515