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~type_genre:"Article in journal"
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THE INVENTORY SCHEME FOR AUSTR...
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ECONIS (ZBW)
766
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31
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31
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesemodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
3
,
pp. 2-7
Persistent link: https://www.econbiz.de/10002111356
Saved in:
32
Die Kaufverhaltensrelevanz von Marken im Industriegüterbereich
Homburg, Christian
;
Jensen, Ove
;
Richter, Markus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
4
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003353625
Saved in:
33
Dynamik im
Marketing
: Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
Saved in:
34
Marketing
und Käuferverhalten
Schneider, Willy
-
2006
-
2., verb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10003279051
Saved in:
35
A strategy to communicate corporate social responsibility : cause related
marketing
and its dark side
Baghi, Ilaria
;
Rubaltelli, Enrico
;
Tedeschi, Marcello
- In:
Corporate social responsibility and environmental management
16
(
2009
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10003804985
Saved in:
36
Data Mining und
Marketing
Klein, Andreas
;
Hövel, Stefan
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
38
(
2009
)
2
,
pp. 201-203
Persistent link: https://www.econbiz.de/10003807995
Saved in:
37
Marketing
und Käuferverhalten
Schneider, Willy
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003809854
Saved in:
38
Special issue:
Marketing
movies
Pritzker, Steven R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859356
Saved in:
39
Organizational leadership, ethics and the challenges of
marketing
fair and ethical trade
Low, Will
;
Davenport, Eileen
- In:
Journal of business ethics : JOBE
86
(
2009
),
pp. 97-108
Persistent link: https://www.econbiz.de/10003864625
Saved in:
40
Purchase timing models in
marketing
: a review
Kopperschmidt, Kai
;
Stute, Winfried
- In:
Advances in statistical analysis : AStA ; a journal of …
93
(
2009
)
2
,
pp. 123-149
Persistent link: https://www.econbiz.de/10003852336
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