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~subject:"Consumer behaviour"
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Consumer behaviour
Entscheidungstheorie
8,093
Decision theory
8,062
Entscheidung
2,306
Decision
2,249
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2,013
Theory
2,010
Experiment
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871
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Multi-criteria analysis
644
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537
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Deutschland
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Rationalität
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Rationality
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Advertising media
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USA
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Werbungsmittel
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Germany
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United States
339
Gruppenentscheidung
301
Group decision-making
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Mathematical programming
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Graue Literatur
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Non-commercial literature
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Arbeitspapier
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7
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2
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2
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2
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1
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1
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1
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1
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1
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English
374
German
43
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3
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Sunstein, Cass R.
7
Thaler, Richard H.
7
Dulleck, Uwe
6
Gierl, Heribert
6
Hackl, Franz
6
Weiss, Bernhard
6
Winter-Ebmer, Rudolf
6
Abaluck, Jason
5
Dellaert, Benedict G. C.
5
Herrmann, Andreas
5
Häubl, Gerald
5
Ozdenoren, Emre
5
Silverman, Dan
5
Assenza, Tiziana
4
Bettman, James R.
4
Cardaci, Alberto
4
Delli Gatti, Domenico
4
Großmann, Tina
4
Huber, Frank
4
Johnson, Eric J.
4
Nasiry, Javad
4
Salant, Stephen W.
4
Wertenbroch, Klaus
4
Adams, Abi
3
Ariely, Dan
3
Beshears, John
3
Choi, James J.
3
Demuynck, Thomas
3
Dhar, Ravi
3
Donkers, Bas
3
Gul, Faruk
3
Masatlioglu, Yusufcan
3
Meyer, Frederik
3
Nakajima, Daisuke
3
Pesendorfer, Wolfgang
3
Popescu, Ioana
3
Seel, Christian
3
Tanguiane, Andranick S.
3
Zauberman, Gal
3
Abbey, James D.
2
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National Bureau of Economic Research
4
INSEAD
2
Avrim Lazar and Associates
1
Econ Verlag
1
Edward Elgar Publishing
1
Görres-Gesellschaft zur Pflege der Wissenschaft
1
IGI Global
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
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Journal of behavioral decision making
13
Journal of marketing research : JMR
11
Faculty & research / Insead : working paper series
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of business research : JBR
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
6
Psychology & marketing
6
Journal of behavioral and experimental economics
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
NBER working paper series
4
Quantitative marketing and economics : QME
4
Working paper / National Bureau of Economic Research, Inc.
4
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
3
ERIM report series research in management
3
Gabler Edition Wissenschaft
3
Journal of advertising research
3
Journal of business economics : JBE
3
Journal of economic theory
3
Journal of marketing communications
3
Journal of marketing research
3
Marketing intelligence & planning
3
NBER Working Paper
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Tourism management : research, policies, practice
3
Working papers / Wharton School, University of Pennsylvania / Marketing
3
AMS review : official publication of the Academy of Marketing Science
2
American economic journal : a journal of the American Economic Association
2
CESifo working papers
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Discussion paper / Centre for Economic Policy Research
2
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Economic theory
2
European journal of operational research : EJOR
2
Experimental economics : a journal of the Economic Science Association
2
Games
2
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ECONIS (ZBW)
419
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1
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
2
Consumer motion picture choice : audience mapping and preference regression
Möller, K. E. Kristian
;
Kortelainen, Pirjo
-
1982
Persistent link: https://www.econbiz.de/10002504923
Saved in:
3
Attitudes of Canadians toward advertising on television. Prep
Lazar, Avrim
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10014412934
Saved in:
4
Could Ralph Nader's entrance and exit have helped Al Gore? : the impact of decoy dynamics on consumer choice
Hedgcock, William
;
Rao, Akshay R.
;
Chen, Haipeng
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 330-343
Persistent link: https://www.econbiz.de/10003860652
Saved in:
5
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
6
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
Saved in:
7
The ARF 360 model : update to a human-centric approach
Romaniuk, Jenni
;
Gugel, Craig
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 334-343
Persistent link: https://www.econbiz.de/10008697027
Saved in:
8
Cutting edges : listening-led marketing science, media strategies, and organizations
Rappaport, Stephen D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 305-315
Persistent link: https://www.econbiz.de/10008697035
Saved in:
9
When thinking is beneficial and when it is not : the effects of thin and round advertising models
Häfner, Michael
;
Trampe, Debra
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 619-628
Persistent link: https://www.econbiz.de/10003936183
Saved in:
10
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
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