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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
36
Brand management
34
Markenführung
34
Markenartikel
28
Brand
27
Relationship marketing
20
Beziehungsmarketing
19
Brand image
11
Markenimage
11
USA
10
United States
10
Theorie
8
Theory
8
Marketing theory
7
Marketingtheorie
7
Marketing management
5
Marketingmanagement
5
Satisfaction
5
Social Web
5
Social web
5
Zufriedenheit
5
Advertising effects
4
Consumers
4
Emotion
4
Personality psychology
4
Persönlichkeitspsychologie
4
Shareholder Value
4
Shareholder value
4
Verbraucher
4
Viral marketing
4
Virales Marketing
4
Werbewirkung
4
Advertising
3
Customer integration
3
Ethics
3
Ethik
3
Firm value
3
Führungskräfte
3
Kundenintegration
3
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6
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6
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Article
21
Book / Working Paper
15
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Aufsatz im Buch
13
Book section
13
Article in journal
8
Aufsatz in Zeitschrift
8
Collection of articles of several authors
4
Sammelwerk
4
Arbeitspapier
3
Reprint
3
Working Paper
3
Graue Literatur
2
Non-commercial literature
2
Aufsatzsammlung
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1
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Language
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English
35
German
1
Author
All
Fournier, Susan
20
Mick, David Glen
17
Aaker, Jennifer
4
Alvarez, Claudio
4
Brasel, S. Adam
3
Ratneshwar, Srinivasan
3
Burroughs, James E.
2
Eisingerich, Andreas B
2
Huffman, Cynthia
2
Mandel, Naomi
2
Mathras, Daniele
2
Park, C. Whan
2
Park, Jason Whan
2
Paulssen, Marcel
2
Solomon, Michael R.
2
Alba, Joseph W.
1
Avery, Jill
1
Baglioni, Anthony J.
1
Bahl, Shalini
1
Boesen-Mariani, Sabine
1
Brannen, Mary Yoko
1
Brasel, Adam
1
Brick, Danielle J.
1
Brunel, Frederic F.
1
Chan, Steven S.
1
Cho, Yoon-Na
1
Chugani, Sunaina K.
1
Cohen, Adam B.
1
Cohen, Adam H.
1
Eckhardt, Giana M.
1
Englis, Basil G.
1
Gould, Stephen J.
1
Grier, Sonya A.
1
Hetzel, Patrick
1
Hoyer, Wayne D.
1
Jacoby, Jacob
1
Lawrence, Benjamin
1
Luchs, Michael G.
1
Lutz, Richard J.
1
Milne, George R.
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Brand management ; Vol. 2
2
Consumer-brand relationships : theory and practice
2
Transformative consumer research for personal and collective well-being
2
Betriebswirtschaftliche Diskussionsbeiträge
1
Boston U. School of Management Research Paper
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Handbook on brand and experience management
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in consumer behavior
1
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Routledge studies in interpretive marketing research
1
The Routledge companion to consumer behavior
1
The evolution of brands : from signals of quality to storehouses of trust
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
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ECONIS (ZBW)
36
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1
Paradoxes of technology : consumer cognizance, emotions, and coping strategies
Mick, David Glen
;
Fournier, Susan
-
1998
Persistent link: https://www.econbiz.de/10000996255
Saved in:
2
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
3
Lessons learned about consumers' relationships with their brands
Fournier, Susan
- In:
Handbook of brand relationships
,
(pp. 5-23)
.
2009
Persistent link: https://www.econbiz.de/10003915468
Saved in:
4
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
5
When brands resonate
Fournier, Susan
;
Solomon, Michael R.
;
Englis, Basil G.
- In:
Handbook on brand and experience management
,
(pp. 35-57)
.
2008
Persistent link: https://www.econbiz.de/10003788968
Saved in:
6
Attachment security and the strength of commercial relationships : a longitudinal study
Paulssen, Marcel
;
Fournier, Susan
-
2007
Persistent link: https://www.econbiz.de/10003530381
Saved in:
7
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
8
From brand aversion or indifference to brand attachment : authors' response to commentaries to Park, Eisingerich, and Park's brand attachment-aversion model
Park, C. Whan
;
Eisingerich, Andreas B
;
Park, Jason Whan
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 269-274
Persistent link: https://www.econbiz.de/10009766839
Saved in:
9
Relating badly to brands
Fournier, Susan
;
Alvarez, Claudio
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
2
,
pp. 253-264
Persistent link: https://www.econbiz.de/10009766849
Saved in:
10
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
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