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Präferenzmessung und Preisgestaltung im Umfeld komplexer Produkte
Schaaf, René - 2010
Persistent link: https://www.econbiz.de/10009491018
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Consumer evaluations of hybrid products
Rajagopal, Priyali; Burnkrant, Robert E. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 232-241
Persistent link: https://www.econbiz.de/10003880186
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Das Bedürfnis nach einzigartigen Produkten : zwei Studien zu Consumer's Need for Uniqueness und dem Bedürfnis der Verbraucher nach einzigartigen Produkten
Bauer, Hans H.; Huber, Frank; Hett, Michael; Neumann, … - 2007
Persistent link: https://www.econbiz.de/10003469147
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Product classifications, consumer characteristics, and patronage preferences
Korgaonkar, Pradeep; Becerra, Enrique; O'Leary, Bay; … - In: Journal of retailing and consumer services 17 (2010) 4, pp. 270-277
Persistent link: https://www.econbiz.de/10003989686
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The psychology of category design : how product groupings influence consumer decision making
Poynor, Cait; Diehl, Kristin - In: MSI reports : working paper series (2007) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10003605779
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Tunnel vision : local behavioral influences on consumer decisions in product search
Häubl, Gerald; Dellaert, Benedict G. C.; Donkers, Bas - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 438-455
Persistent link: https://www.econbiz.de/10003984416
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Order in product customization decisions : evidence from field experiments
Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: Journal of political economy 118 (2010) 2, pp. 274-299
Persistent link: https://www.econbiz.de/10008650455
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In search of a surrogate for touch : the effect of haptic imagery on perceived ownership
Peck, Joann; Barger, Victor A.; Webb, Andrea - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 189-196
Persistent link: https://www.econbiz.de/10009766881