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Impact of consumer awareness, knowledge, and attitudes on organic rice purchasing behavior in China
Wu, Wenhao; Zhou, Lin; Chien, Hsiaoping - In: Journal of food products marketing : innovations in … 25 (2019) 5, pp. 549-565
Persistent link: https://www.econbiz.de/10012243384
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Cultural congruity and extensions of corporate heritage brands : an empirical analysis of time-honored brands in China
Zhou, Luyang; Hui, Michael K.; Zhou, Lianxi; Li, Shengxiao - In: Journal of consumer behaviour 21 (2022) 5, pp. 1092-1105
Persistent link: https://www.econbiz.de/10013413180
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Exploring the influence of product conspicuousness and social compliance on purchaising motives of young Chinese consumers for foreign brands
Zhou, Lianxi; Wong, Amy - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 470-483
Persistent link: https://www.econbiz.de/10003789918
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Non-local or local brands? : a multi-level investigation into confidence in brand origin identification and its strategic implications
Zhou, Lianxi; Yang, Zhiyong; Hui, Michael K. - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003980617
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Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi; Teng, Lefa; Poon, Patrick - In: Psychology & marketing 25 (2008) 4, pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
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The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of processing fluency
Wu, Ruijuan; Chen, Jiuqi; Wang, Cheng Lu; Zhou, Liying - In: Journal of business research : JBR 141 (2022), pp. 299-307
Persistent link: https://www.econbiz.de/10013168060
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Influence factors of customer-based brand equity : a study on China mobile phone industry
Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012654694
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How social distance affects the intention and behavior of collaborative consumption : a study based on online car-hailing service
Huang, Lu; Li, Yuan; Huang, Xing; Zhou, Liying - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581880
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Mind the gap : how the numerical precision of exercise-data-based food labels can nudge healthier food choices
Zhou, Li; Zhu, Guowei - In: Journal of business research : JBR 139 (2022), pp. 354-367
Persistent link: https://www.econbiz.de/10013194194