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~subject:"Consumer behaviour"
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Consumer behaviour
Brand management
57
Markenführung
57
Marketingmanagement
46
Marketing management
39
Markenartikel
34
Brand image
32
Markenimage
32
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English
30
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Keller, Kevin Lane
28
Lehmann, Donald R.
5
Heckler, Susan E.
3
Houston, Michael J.
3
Aaker, David A.
2
Bettman, James R.
2
Edell, Julie A.
2
Farley, John U.
2
Golmohammadi, Alireza
2
Rajavi, Koushyar
2
Sood, Sanjay
2
Avery, Jill
1
Bloom, Paul N.
1
Bridges, Sheri
1
Burke, Marian C.
1
Erling Olsen, Lars
1
Fiske, Susan T.
1
Hoeffler, Steve
1
John, Deborah Roedder
1
Keller, Punam Anand
1
Kervyn, Nicolas
1
Malone, Chris
1
Meling Samuelsen, Bendik
1
Meyer, Robert J.
1
Meza, Carlos E. Basurto
1
Parker, Jeffrey R.
1
Schleicher, Martin G.
1
Shah, Avni M.
1
Sheth, Jagdish N.
1
Smith, Robert W.
1
Staelin, Richard
1
Sujan, Mita
1
Ubel, Peter
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Measuring and managing brands
3
Brand management ; Vol. 2
2
Journal of marketing research : JMR
2
Marketing letters : a journal of research in marketing
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Brand management ; Vol. 3
1
Financial Times handbook of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of international marketing
1
Journal of marketing communications
1
Journal of the Academy of Marketing Science
1
Legends in consumer behavior
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
30
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1
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
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2
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
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3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
4
Understanding the richness of brand relationships : research dialogue on brands as intentional agents
Keller, Kevin Lane
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 186-190
Persistent link: https://www.econbiz.de/10009576937
Saved in:
5
Desingning and implementing brand architecture strategies
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 702-715
Persistent link: https://www.econbiz.de/10010514141
Saved in:
6
Consumer brand relationships : foreword
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 365
Persistent link: https://www.econbiz.de/10010410685
Saved in:
7
The brand report card
Keller, Kevin Lane
- In:
Financial Times handbook of management
,
(pp. 452-456)
.
2001
Persistent link: https://www.econbiz.de/10002988429
Saved in:
8
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
9
Consumer research insights on brands and branding : a JCR curation
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
46
(
2019/2020
)
5
,
pp. 995-1001
Persistent link: https://www.econbiz.de/10012183292
Saved in:
10
Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
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