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Rethinking the critical imagination
Murray, Jeff R.; Ozanne, Julie L. - In: Handbook of qualitative research methods in marketing, (pp. 46-55). 2006
Persistent link: https://www.econbiz.de/10003445793
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Essays on Menger in the neoclassical tradition
Kjar, Scott A. - 2002
Persistent link: https://www.econbiz.de/10003779976
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Participatory research methods for subsistence consumers
McKenzie Abbey, Edward; Attaran, Sharmin - In: Product and market development for subsistence marketplaces, (pp. 151-169). 2007
Persistent link: https://www.econbiz.de/10003521963
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Preference management and unacceptable attribute levels
Steiner, Michael; Helm, Roland; Szelig, Antonia - 2011
Persistent link: https://www.econbiz.de/10009157648
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Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr - In: Argumenta oeconomica (2011) 2, pp. 65-99
Persistent link: https://www.econbiz.de/10009425933
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A meta-analysis of extremeness aversion
Neumann, Nico; Böckelholt, Ulf; Sinha, Ashish - In: Journal of consumer psychology : JCP : the official … 26 (2016) 2, pp. 193-212
Persistent link: https://www.econbiz.de/10011479195
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Befreiung von Denkblockaden durch Betrachtung von Marketingproblemen aus konstruktivistischer Sicht
Behrens, Gerold - In: Innovation in der Betriebswirtschaftslehre : Tagung der …, (pp. 119-142). 1998
Persistent link: https://www.econbiz.de/10001305310
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Méthodes d'évaluation contingente et d'analyse conjointe
Le Gall-Ely, Marine; Robert-Demontrond, Philippe - 2005
Persistent link: https://www.econbiz.de/10003365725
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The cost of capital and consumer behavior
Stoker, Thomas Martin - 2000
Persistent link: https://www.econbiz.de/10001663794
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Interpretive consumer research : paradigms, methodologies & applications
Beckmann, Suzanne C. (contributor);  … - 2001 - 1. ed., 2. impression
Persistent link: https://www.econbiz.de/10001528031