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Marktnahes Controlling : Kunde...
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Consumer behaviour
Beziehungsmarketing
25,502
Relationship marketing
25,502
Controlling
11,681
Konsumentenverhalten
9,034
Management control
8,209
Kundenzufriedenheit
5,481
Customer satisfaction
5,476
Theorie
4,614
Theory
4,595
Deutschland
4,579
Germany
4,340
Service quality
4,003
Dienstleistungsqualität
4,002
Brand management
2,634
Markenführung
2,634
Lieferantenmanagement
2,306
Supplier relationship management
2,305
Social Web
2,080
Social web
2,080
Marketingmanagement
1,995
Marketing management
1,956
Markenimage
1,918
Brand image
1,915
Electronic Commerce
1,827
E-commerce
1,725
Online-Marketing
1,627
Internet marketing
1,606
Customer integration
1,533
Kundenintegration
1,533
Kundenwert
1,531
Kundenorientierung
1,521
Customer value
1,492
Vertrauen
1,434
Confidence
1,428
Einzelhandel
1,405
Retail trade
1,383
Strategisches Management
1,341
Brand
1,297
Markenartikel
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Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
21
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Grewal, Dhruv
16
Khan, Imran
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Gustafsson, Anders
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Blut, Markus
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Bilgihan, Anil
13
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Roy, Sanjit
13
Sreejesh, S.
13
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Springer Fachmedien Wiesbaden
11
American Marketing Association
8
IGI Global
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Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Haufe-Lexware GmbH & Co. KG
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Springer-Verlag GmbH
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A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
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Fraunhofer-Informationszentrum Raum und Bau
1
Friedrich-Schiller-Universität Jena
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Gesellschaft für Ökologische Kommunikation mbH
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Harvard Graduate School of Business Administration
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INSEAD
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Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Sozialwissenschaftliche Forschung <München>
1
Intergovernmental Maritime Consultative Organization
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
Kanada / Department of Industry, Trade and Commerce
1
Karlsruher Institut für Technologie
1
Logos Verlag Berlin
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
OECD
1
Organisation for Economic Co-Operation and Development
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
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Journal of retailing and consumer services
459
Journal of business research : JBR
359
International journal of hospitality management
177
The journal of services marketing
116
The journal of product & brand management
96
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
82
Psychology & marketing
77
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of retailing
69
Journal of travel and tourism marketing
69
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of strategic marketing
68
The service industries journal
64
Journal of service management
59
Industrial marketing management : the international journal for industrial and high-tech firms
58
Marketing intelligence & planning
58
The international review of retail, distribution and consumer research
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Tourism management : research, policies, practice
53
Journal of marketing
51
Services marketing quarterly
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of internet marketing and advertising : IJIMA
48
International journal of retail & distribution management
48
International journal of electronic marketing and retailing : IJEMR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
SpringerLink / Bücher
43
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
34
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ECONIS (ZBW)
9,031
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1
Rückgewinnungsmanagement
Schöler, Andreas
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 499-525)
.
2011
Persistent link: https://www.econbiz.de/10008858198
Saved in:
2
To tip or not to tip, that is the question : rewarding customer service encounters
Richardson, Alan J.
;
Kilfoyle, Eksa
- In:
Accounting perspectives : a journal of The Canadian …
13
(
2014
)
4
,
pp. 301-308
Persistent link: https://www.econbiz.de/10010482215
Saved in:
3
Produktivitätssteuerung in Marketing und Vertrieb
Homburg, Christian
-
1994
Persistent link: https://www.econbiz.de/10000922665
Saved in:
4
Branchenübergreifende Rabattsysteme im Handel und deren Evaluation : Analyse branchenübergreifender Rabattsysteme am Beispiel Payback ; Weiterentwicklung betriebswirtschaftlicher C...
Hennig, Alexander
-
2001
Persistent link: https://www.econbiz.de/10014012748
Saved in:
5
Controlling
im TQM : Methoden und Instrumente zur Verbesserung der Unternehmensqualität
Wildemann, Horst
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000591241
Saved in:
6
The effect of partitions on
controlling
consumption
Cheema, Amar
;
Soman, Dilip
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 665-675
Persistent link: https://www.econbiz.de/10003794426
Saved in:
7
Identitätsbasierte Markenführungsbudgetierung
Burmann, Christoph
;
Heemann, Jochen
-
2006
Persistent link: https://www.econbiz.de/10003407586
Saved in:
8
Management accounting for consumerism
Jeacle, Ingrid
- In:
Issues in management accounting
,
(pp. 27-44)
.
2007
Persistent link: https://www.econbiz.de/10003470922
Saved in:
9
Demografiekonformes
Controlling
in KMU : Produkt- und personalpolitische Implikationen des vielschichtigen Problems demografischer Wandel aus Controllingsicht
Hoch, Gero
;
Heupel, Thomas
- In:
Wirtschaftliche Implikationen des demografischen …
,
(pp. 417-432)
.
2013
Persistent link: https://www.econbiz.de/10009713897
Saved in:
10
Lösungsansätze für ein Multi-Channel-
Controlling
Arnim, Philipp von
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 75-90)
.
2016
Persistent link: https://www.econbiz.de/10011556301
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