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~subject:"Consumer behaviour"
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Age-induced decision shrinkage...
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Consumer behaviour
Konsumentenverhalten
17
Brand
9
Markenartikel
9
Brand image
6
Luxury goods
6
Luxusgüter
6
Markenimage
6
Elderly people
5
Ältere Menschen
5
Brand management
4
Cognition
4
Kognition
4
Markenführung
4
consumer behavior
4
France
3
Frankreich
3
Preis
3
Price
3
Segmentation
3
USA
3
United States
3
Behavioural loyalty
2
Beziehungsmarketing
2
Brand loyalty
2
Brand performance measures
2
Brands
2
Consumers
2
Einzelhandel
2
Experiment
2
Generalised Dirichlet model
2
Innovation
2
Luxury
2
Relationship marketing
2
Repeat purchase
2
Retail trade
2
Sales promotion
2
Stochastic models
2
Theorie
2
Theory
2
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Undetermined
6
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Article
13
Book / Working Paper
4
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Article in journal
11
Aufsatz in Zeitschrift
11
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Aufsatz im Buch
2
Book section
2
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Language
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English
17
Author
All
Laurent, Gilles
17
Lambert-Pandraud, Raphaëlle
5
Chandon, Jean-Louis
2
Czellar, Sandor
2
Dubois, Bernard
2
Lambert-Pandraud, Raphae͏̈lle
2
Vanhuele, Marc
2
Cole, Catherine
1
Drolet, Aimee
1
Drèze, Xavier
1
Ebert, Jane
1
Gourvennec, Bernard
1
Gutchess, Angela
1
Kapferer, Jean-Noël
1
Laporte, Sandra
1
Mullet, Etienne
1
Rungie, Cam
1
Uncles, Mark
1
Valette-Florence, Pierre
1
Yoon, Carolyn
1
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Les cahiers de recherche / HEC Paris
4
Journal of business research : JBR
3
Marketing letters : a journal of research in marketing
2
European journal of marketing : EJM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
The aging consumer : perspectives from psychology and economics
1
The aging consumer : perspectives from psychology and marketing
1
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ECONIS (ZBW)
17
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1
Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
-
2006
Persistent link: https://www.econbiz.de/10003740334
Saved in:
2
Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle
;
Laurent, Gilles
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
Saved in:
3
EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
Saved in:
4
Decision making and brand choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
5
How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard
;
Laurent, Gilles
;
Czellar, Sandor
-
2005
Persistent link: https://www.econbiz.de/10003279938
Saved in:
6
Impact of age on brand choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
Saved in:
7
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
8
Where do consumers think luxury begins? : a study of perceived minimum price for 21 luxury goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
9
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
10
Integrating consumer characteristics into the stochastic modelling of purchase loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
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