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Frontline employee inspiration in retailing : conceptualization, scale development, sources, and customer outcomes
Neumüller, Kathrin - 2022
Persistent link: https://www.econbiz.de/10013188011
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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
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The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola; Rotman, Jeffrey; MacQuilken, Lisa; … - In: Psychology & marketing 40 (2023) 4, pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
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Kundenbindung als Marketingziel : Identifikation und Analyse zentraler Determinanten
Peter, Sibylle Isabelle - 1997
Persistent link: https://www.econbiz.de/10000628099
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003284144
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Marketing : defined, explained, applied
Levens, Michael - 2012 - 2nd ed., internat. ed
Persistent link: https://www.econbiz.de/10008991793