Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Stimmung und Werbewirkung
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Emotion
10,814
Werbewirkung
8,028
Advertising effects
7,801
Konsumentenverhalten
6,952
Werbung
3,993
Advertising
3,926
Online-Marketing
2,313
Internet marketing
2,301
Wirtschaftspsychologie
1,927
Markenführung
1,753
Brand management
1,752
Economic psychology
1,677
Theorie
1,666
Theory
1,643
Markenimage
1,414
Brand image
1,388
Cognition
1,218
Kognition
1,217
Werbepsychologie
1,176
Experiment
1,175
USA
1,101
United States
1,083
Persönlichkeitspsychologie
1,073
Personality psychology
1,066
Psychology of advertising
1,054
Social Web
1,047
Social web
1,046
Beziehungsmarketing
1,045
Relationship marketing
1,042
Intelligenz
870
Deutschland
867
Brand
853
Markenartikel
852
Intelligence
848
Kundenzufriedenheit
844
Customer satisfaction
843
Germany
831
Arbeitszufriedenheit
753
Job satisfaction
751
more ...
less ...
Online availability
All
Undetermined
3,443
Free
1,112
Type of publication
All
Article
5,632
Book / Working Paper
1,297
Journal
5
Type of publication (narrower categories)
All
Article in journal
5,321
Aufsatz in Zeitschrift
5,321
Aufsatz im Buch
301
Book section
301
Graue Literatur
251
Non-commercial literature
251
Hochschulschrift
221
Arbeitspapier
177
Working Paper
177
Thesis
164
Collection of articles of several authors
57
Sammelwerk
57
Conference paper
42
Konferenzbeitrag
42
Aufsatzsammlung
33
Bibliografie enthalten
31
Bibliography included
31
Lehrbuch
25
Collection of articles written by one author
21
Sammlung
21
Textbook
19
Konferenzschrift
17
Case study
12
Conference proceedings
12
Fallstudie
12
Reprint
11
Rezension
6
Ratgeber
5
research-article
5
Guidebook
4
Handbook
4
Handbuch
4
Fallstudiensammlung
3
Amtsdruckschrift
2
Government document
2
Mikroform
2
Bibliografie
1
Country report
1
Einführung
1
Festschrift
1
more ...
less ...
Language
All
English
6,572
German
353
French
7
Polish
3
Russian
1
Spanish
1
Undetermined
1
more ...
less ...
Author
All
Septianto, Felix
38
Gierl, Heribert
26
Pelsmacker, Patrick de
25
Han, Heesup
23
Bagozzi, Richard P.
21
Dens, Nathalie
19
Diehl, Sandra
17
Huber, Frank
17
Mattila, Anna S.
17
Loureiro, Sandra Maria Correia
16
Jang, Soocheong
15
Phau, Ian
15
Eisend, Martin
14
Esch, Franz-Rudolf
14
Kemp, Elyria
14
Sarkar, Abhigyan
14
Bauer, Hans H.
13
Pauwels, Koen
13
Prashar, Sanjeev
13
Reijmersdal, Eva A. van
13
Torres, Ivonne M.
13
Muehling, Darrel D.
12
Pham, Michel T.
12
Yoon, Hye Jin
12
Yoon, Sukki
12
Zúñiga, Miguel Ángel
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Hudders, Liselot
11
Kareklas, Ioannis
11
Krishna, Aradhna
11
Matthes, Jörg
11
Meyer, Frederik
11
Stafford, Marla Royne
11
Taylor, Charles Raymond
11
Wu, Linwan
11
Chan, Kara
10
Dodoo, Naa Amponsah
10
Grewal, Dhruv
10
Ilicic, Jasmina
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
7
Books on Demand GmbH <Norderstedt>
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
International Association for Research in Economic Psychology
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Psychological Association
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Econ Verlag
1
European Advertising Academy
1
European Colloquium on Economic Psychology <3, 1978, Augsburg>
1
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
1
Europäische Kommission / Generaldirektion Verbraucherpolitik und Gesundheitsschutz
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Colloquium on Economic Psychology <15, 1990, Exeter>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Maastricht Research School of Economics of Technology and Organizations
1
Macquarie University / Department of Business
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Peter Lang GmbH
1
more ...
less ...
Published in...
All
Journal of business research : JBR
282
Journal of retailing and consumer services
186
International journal of advertising : the review of marketing communications
146
Journal of marketing communications
146
Psychology & marketing
127
International journal of hospitality management
109
International journal of advertising : the quarterly review of marketing communications
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
83
Journal of promotion management : innovations in planning and applied research
77
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
71
International journal of internet marketing and advertising : IJIMA
66
Journal of promotion management : JPM
66
Journal of marketing research : JMR
63
European journal of marketing : EJM
62
The journal of brand management : an international journal
62
Journal of advertising research
61
Marketing letters : a journal of research in marketing
61
The journal of product & brand management
61
Tourism management : research, policies, practice
53
Journal of advertising : official publication of the American Academy of Advertising
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
47
International journal of consumer studies
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Journal of hospitality marketing & management
44
Marketing intelligence & planning
42
Asia Pacific journal of marketing and logistics
41
European journal of marketing
40
The journal of consumer marketing
40
Journal of travel and tourism marketing
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of consumer behaviour : an international research review
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
International journal of contemporary hospitality management
33
The journal of services marketing
33
Journal of current issues and research in advertising : JCIRA
31
Marketing : ZFP ; journal of research and management
31
Health marketing quarterly
30
Journal of marketing
30
more ...
less ...
Source
All
ECONIS (ZBW)
6,928
Other ZBW resources
6
Showing
1
-
10
of
6,934
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisement
Lim, Choong Hoon
;
Yi, U-yŏng
;
Pedersen, Paul M.
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 55-71
Persistent link: https://www.econbiz.de/10010406124
Saved in:
2
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
3
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
4
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
5
Emotions, advertising and consumer choice
Hansen, Flemming
;
Christensen, Sverre Riis
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003463424
Saved in:
6
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
7
Der Einfluss von Mixed Emotions auf die
Werbewirkung
: eine experimentelle Studie
Bauer, Hans H.
;
Donnevert, Tobias
;
Exler, Stephanie
; …
-
2007
Persistent link: https://www.econbiz.de/10003601667
Saved in:
8
The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik
-
2008
Persistent link: https://www.econbiz.de/10003681712
Saved in:
9
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
10
The differential effectiveness of scarcity message type on impulse buying : a cross-cultural study
Lee, Eun Mi
;
Jeon, Jung Ok
;
Li, Qin
;
Park, Hyun Hee
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 142-152
Persistent link: https://www.econbiz.de/10011302918
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
