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Consumer behaviour
Brasilien
36,664
Marketing
31,282
Brazil
28,414
Relationship marketing
25,940
Beziehungsmarketing
25,265
Messung
22,393
Measurement
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4,969
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3,489
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3,474
Welt
3,076
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3,064
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3,019
Innovation
2,747
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2,665
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Lieferantenmanagement
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2,567
marketing
2,564
Electronic Commerce
2,483
India
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Markenimage
2,391
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Han, Heesup
41
Hollebeek, Linda D.
34
Mattila, Anna S.
30
Huber, Frank
26
Kumar, V.
26
Verhoef, Peter C.
26
Loureiro, Sandra Maria Correia
24
Wiedmann, Klaus-Peter
21
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Bang, Nguyen
19
Klaus, Philipp
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Walsh, Gianfranco
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Ahn, Jiseon
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Ko, Eunju
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Mittal, Vikas
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Swoboda, Bernhard
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Usman, Osly
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Gil Saura, Irene
16
Grewal, Dhruv
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Gustafsson, Anders
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Khan, Imran
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Veloutsou, Cleopatra
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Balaji, M. S.
15
Bauer, Hans H.
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Foscht, Thomas
15
Japutra, Arnold
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Johnson, Lester W.
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Lemon, Katherine N.
15
Quach, Sara
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Schramm-Klein, Hanna
15
So, Kevin Kam Fung
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Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Aksoy, Lerzan
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Das, Gopal
14
Evanschitzky, Heiner
14
Hyun, Sunghyup Sean
14
Karjaluoto, Heikki
14
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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Information Resources Management Association
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Peter Lang GmbH
3
Universität Mannheim
3
Verlag Dr. Kovač
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Books on Demand GmbH <Norderstedt>
2
European Marketing Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
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A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
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Journal of retailing and consumer services
515
Journal of business research : JBR
417
International journal of hospitality management
170
The journal of services marketing
120
The journal of product & brand management
110
The journal of brand management : an international journal
98
Psychology & marketing
95
Cogent business & management
84
Asia Pacific journal of marketing and logistics
83
Journal of the Academy of Marketing Science
80
The international review of retail, distribution and consumer research
77
Journal of hospitality marketing & management
74
SpringerLink / Bücher
73
International journal of contemporary hospitality management
72
International journal of retail & distribution management
70
Journal of strategic marketing
70
Journal of travel and tourism marketing
70
The service industries journal
68
International journal of consumer studies
67
Journal of retailing
67
Journal of fashion marketing and management
64
European journal of marketing : EJM
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
Marketing intelligence & planning
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of marketing
58
Journal of service management
57
International journal of retail and distribution management
53
International journal of internet marketing and advertising : IJIMA
52
Tourism management : research, policies, practice
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Services marketing quarterly
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Journal of service research : JSR
50
The international journal of bank marketing : IJBM
48
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
European Journal of Marketing
43
Journal of marketing management : MM
42
Service business
42
International journal of electronic marketing and retailing : IJEMR
41
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ECONIS (ZBW)
11,366
Other ZBW resources
199
RePEc
8
BASE
4
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1
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1
Customer loyalty-related
marketing
measures in fashion markets
Möslein-Tröppner, Bodo
;
Stros, Michael
;
Říha, David
- In:
Central European business review : CEBR
9
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012295064
Saved in:
2
Conceptualization and
measurement
of customer perceived value in banks : a Brazilian contribution
Parente, Eduardo Soares
;
Costa, Francisco José
; …
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011384260
Saved in:
3
Measuring customer experience in service : a systematic review
Bueno, Eduardo Veiga
;
Weber, Tiziana Brenner Beauchamp
; …
- In:
The service industries journal
39
(
2019
)
11/12
,
pp. 779-798
Persistent link: https://www.econbiz.de/10012205844
Saved in:
4
Linguistic-based emotion analysis and recognition for measuring consumer satisfaction : an application of affective computing
Ren, Fuji
;
Quan, Changqin
- In:
Information technology and management
13
(
2012
)
4
,
pp. 321-332
Persistent link: https://www.econbiz.de/10009672454
Saved in:
5
Customer feedback metrics for
marketing
accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
6
Benchmarking consumer perceptions of retail constructs for apparel merchandisers using magnitude estimation
Noe͏̈l, Noel Mark
- In:
Journal of fashion marketing and management
13
(
2009
)
3
,
pp. 325-342
Persistent link: https://www.econbiz.de/10003881558
Saved in:
7
Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik
Hempel, Annette
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003939848
Saved in:
8
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
Saved in:
9
Einflussfaktoren des zielorientierten Kaufverhaltens : eine kausalanalytische Studie im Bekleidungsmarkt
Huber, Frank
;
Vollhardt, Kai
;
Regier, Stefanie
;
Kunkel, Ben
-
2005
Persistent link: https://www.econbiz.de/10003301752
Saved in:
10
The impct of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty
Ryding, Daniella
;
Navrozidou, Anna
;
Carey, Robin
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
2
,
pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
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