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Consumer behaviour
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Psychology & marketing
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International journal of consumer studies
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Journal of strategic marketing
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1
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
2
Stochastic consumer brand choice models : Purely behavioral and decision models
Böcker, Franz
-
1981
Persistent link: https://www.econbiz.de/10000010759
Saved in:
3
Visuelle Markenforschung : Leistungsfähigkeit von Collagen in der Unternehmenspraxis
Illek, Alexandra
-
2011
Persistent link: https://www.econbiz.de/10008859244
Saved in:
4
Wahrnehmung von Innovationen auf Produkt- und Markenebene : eine empirische Analyse von Interaktionseffekten zwischen den Facetten wahrgenommener Innovativeness
Busch, Jan
-
2010
Persistent link: https://www.econbiz.de/10003960312
Saved in:
5
Marken verbinden! : eine empirische Untersuchung zum Psychological Sense of Community unter Markennutzern
Neumann, Natalie
-
2010
Persistent link: https://www.econbiz.de/10010403830
Saved in:
6
Buyer attitudes and brand choice behavior
Day, George Sutherland
-
1967
Persistent link: https://www.econbiz.de/10002061315
Saved in:
7
Markenurteile von Konsumenten unter Berücksichtigung von Urteilsunsicherheiten : eine empirische Untersuchung am Beispiel des Automobilmarktes
Lehmann, Ingo
-
2000
Persistent link: https://www.econbiz.de/10001476603
Saved in:
8
Luxury consumption, seen under a contemporary light
Webber, Jennifer
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 83-94)
.
2018
Persistent link: https://www.econbiz.de/10012025080
Saved in:
9
Konsumentenpsychologie und
Markenartikel
Unger, Fritz
(
ed.
);
Berekoven, Ludwig
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10014269087
Saved in:
10
Marken entstehen im Kopf des Verbrauchers : eine kritische Analyse
Steinmann, Sabine
-
2002
Persistent link: https://www.econbiz.de/10013438118
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