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Produktentwicklung im Dialog mit Konsumenten
Raabe, Thorsten - In: Marketing im gesellschaftlichen Dialog, (pp. 267-280). 1996
Persistent link: https://www.econbiz.de/10001293762
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Creating value through company-consumer interaction
Wikström, Solveig - In: Marketing im gesellschaftlichen Dialog, (pp. 247-266). 1996
Persistent link: https://www.econbiz.de/10001293763
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Customer integration 4.0 : leveraging customer knowledge in innovation processes by using digital technologies
Füller, Kathrin Jasmin - 2017
Persistent link: https://www.econbiz.de/10011809713
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Innovate by anticipating customer needs
Seidenberg, Ivan - In: Sparking innovation, (pp. 12-16). 2008
Persistent link: https://www.econbiz.de/10003758896
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (ed.); Carù, Antonella (contributor) - 2008
Persistent link: https://www.econbiz.de/10003685388
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Understanding customer needs
Griffin, Abbie - In: Encyclopedia of technology and innovation management, (pp. 231-232). 2010
Persistent link: https://www.econbiz.de/10003945792
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Gift or threat? : an examination of voice of the customer ; the case of MyStarbucksIdea.com
Lee, Hanjun; Han, JinYoung; Suh, Yongmoo - In: Electronic commerce research and applications 13 (2014) 3, pp. 205-219
Persistent link: https://www.econbiz.de/10011348322
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Developing what customers really need : involving customers in innovations
Weber, Marcel E. A.; Weggeman, Mathieu C. D. P.; Aken, … - In: International journal of innovation and technology … 9 (2012) 3, pp. 1-15
Persistent link: https://www.econbiz.de/10009668305
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The interplay of customer and product innovation dynamics : an exploratory study
Bohlmann, Jonathan D.; Spanjol, Jelena; Qualls, William J. - In: The journal of product innovation management : an … 30 (2013) 2, pp. 228-244
Persistent link: https://www.econbiz.de/10009723190
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996