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~subject:"Consumer behaviour"
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Consumer behaviour
Social Web
20,605
Social web
20,574
Öffentlichkeitsarbeit
9,891
Public relations
9,364
Konsumentenverhalten
8,429
Werbewirkung
7,992
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7,766
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7,754
Internet marketing
7,643
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4,619
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4,463
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3,793
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3,467
Mediensektor
3,363
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3,331
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3,276
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3,240
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3,090
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3,086
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2,480
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2,402
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2,378
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2,378
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2,375
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2,374
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2,368
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2,318
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2,315
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2,255
Kommunikation
2,164
Electronic Commerce
2,138
E-commerce
2,042
Markenimage
2,036
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2,017
Communication
1,876
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1,764
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social media
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21
Filieri, Raffaele
21
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19
Loureiro, Sandra Maria Correia
18
Pauwels, Koen
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Eisend, Martin
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Flavián Blanco, Carlos
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Hollebeek, Linda D.
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Huber, Frank
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Thaichon, Park
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Usman, Osly
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Ghose, Anindya
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Hudders, Liselot
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Muehling, Darrel D.
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Wu, Linwan
13
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12
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12
Dahlén, Micael
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Kareklas, Ioannis
12
Ko, Eunju
12
Rita, Paulo
12
Stephen, Andrew T.
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Torres, Ivonne M.
12
Yoon, Hye Jin
12
Bigné Alcañiz, J. Enrique
11
Dodoo, Naa Amponsah
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11
Ko, Yong Jae
11
Kulczynski, Alicia
11
Law, Chun Hung Roberts
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Books on Demand GmbH <Norderstedt>
4
American Marketing Association
3
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2
OECD
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
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Association of National Advertisers
1
Avrim Lazar and Associates
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Edward Elgar Publishing
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1
Handelshochschule Leipzig
1
Helmut-Schmidt-Universität
1
Hubert Burda Media Holding Kommanditgesellschaft
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Journal of business research : JBR
357
Journal of retailing and consumer services
229
Journal of marketing communications
179
International journal of advertising : the review of marketing communications
164
International journal of internet marketing and advertising : IJIMA
137
Psychology & marketing
101
International journal of advertising : the quarterly review of marketing communications
99
Journal of promotion management : innovations in planning and applied research
99
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
91
The journal of product & brand management
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of promotion management : JPM
74
Journal of advertising research
71
Technological forecasting & social change : an international journal
69
The journal of brand management : an international journal
62
International journal of consumer studies
57
International journal of hospitality management
57
International journal of electronic marketing and retailing : IJEMR
56
Marketing intelligence & planning
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Asia Pacific journal of marketing and logistics
53
Journal of marketing
52
Journal of internet commerce
51
Journal of marketing research : JMR
51
Marketing letters : a journal of research in marketing
51
Journal of advertising : official publication of the American Academy of Advertising
49
Young consumers : insight and ideas for responsible marketers
49
European journal of marketing : EJM
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Cogent business & management
42
Journal of electronic commerce research : JECR
42
Journal of international consumer marketing
42
The journal of consumer marketing
42
European journal of marketing
40
International journal of technology marketing : IJTMkt
40
Journal of management information systems : JMIS
40
Tourism management : research, policies, practice
40
Journal of marketing management : MM
39
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ECONIS (ZBW)
8,410
Other ZBW resources
2
BASE
1
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1
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10
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8,413
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1
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
2
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
3
How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun
;
Park, Jin Seong
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
Saved in:
4
Segmentation based on media consumption : a better way to plan integrated marketing communications media
Schimmel, Kurt
;
Nicholls, Jeananne
- In:
The journal of applied business research
21
(
2005
)
2
,
pp. 23-36
Persistent link: https://www.econbiz.de/10003010157
Saved in:
5
The impact of media on consumers' environmental behaviour
Jagodić, Gregor
- In:
International journal of management, knowledge and …
5
(
2016
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10011740030
Saved in:
6
Older audiences and digital media : focus on Romania
Ivan, Loredana
;
Schiau, Ioana
- In:
Management dynamics in the knowledge economy
6
(
2018
)
3/21
,
pp. 423-447
Persistent link: https://www.econbiz.de/10012118691
Saved in:
7
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
8
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
9
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
10
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
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