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Consumer behaviour
Marktforschung
12,335
Market research
6,589
Theorie
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Theory
1,653
Konsumentenverhalten
1,622
Deutschland
1,355
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Markenartikel
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Internet
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Hruschka, Harald
16
Belk, Russell W.
10
Decker, Reinhold
10
Bauer, Hans H.
8
Boztuğ, Yasemin
8
Holbrook, Morris B.
8
Kamakura, Wagner A.
8
Viswanathan, Madhu
8
Du, Rex Yuxing
7
Herrmann, Andreas
7
Hildebrandt, Lutz
7
Homburg, Christian
7
Moutinho, Luiz
7
Canniford, Robin
6
Dahl, Darren W.
6
Eisend, Martin
6
Fischer, Eileen
6
Fitchett, James
6
Hawkins, Del I.
6
Ozanne, Julie L.
6
Schwarzkopf, Stefan
6
Tadajewski, Mark
6
Wiedmann, Klaus-Peter
6
Arsel, Zeynep
5
Bearden, William O.
5
Davis, Brennan
5
Grunert, Klaus G.
5
Gröppel-Klein, Andrea
5
Kozinets, Robert V.
5
Krishna, Aradhna
5
Lynch, John G.
5
Mothersbaugh, David L.
5
Robertson, Thomas S.
5
Walsh, Gianfranco
5
Zaltman, Gerald
5
Bagozzi, Richard P.
4
Balderjahn, Ingo
4
Behrens, Gerold
4
Berndt, Ralph
4
Bradlow, Eric T.
4
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American Marketing Association
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Institut für Demoskopie Allensbach
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Springer Fachmedien Wiesbaden
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Alabama / State Highway Dept
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Alabama Highway Research Group
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Edward Elgar Publishing
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
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Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
IGI Global
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
American Economic Association
1
Association for Consumer Research
1
Association for Consumer Research (U.S.)
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Brookings Institution
1
Bundesanstalt für Arbeitsschutz und Arbeitsmedizin
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
Consumers' Association
1
DePaul University / College of Commerce
1
Deutsche Bundespost / Postdienst
1
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1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
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Journal of marketing research : JMR
64
Journal of business research : JBR
33
Qualitative market research : an international journal
28
International journal of market research : JMRS ; the journal of the Market Research Society
19
Journal of marketing management : MM
19
Marketing letters : a journal of research in marketing
16
Journal of retailing and consumer services
15
International journal of market research
14
Gabler Edition Wissenschaft
13
International journal of wine business research : IJWBR
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Jahrbuch der Absatz- und Verbrauchsforschung
12
Journal of consumer behaviour : an international research review
12
Psychology & marketing
12
Journal of the Academy of Marketing Science
11
Consumer goods Europe
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
The marketing review
10
International journal of consumer studies
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing : ZFP ; journal of research and management
9
SpringerLink / Bücher
9
Marketing theory
8
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
8
European journal of marketing : EJM
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
7
The journal of brand management : an international journal
7
Amfiteatru economic : an economic and business research periodical
6
European journal of operational research : EJOR
6
Journal of business economics : JBE
6
Journal of consumer research : JCR ; an interdisciplinary journal
6
Journal of fashion marketing and management
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
Discussion paper / Tinbergen Institute
5
European journal of marketing
5
Europäische Hochschulschriften / 5
5
Handbook of consumer psychology
5
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ECONIS (ZBW)
1,610
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1
Enhancing consumer choice : proceedings of the Second International Conference on Research in the Consumer Interest
Mayer, Robert N.
(
contributor
)
-
1991
Persistent link: https://www.econbiz.de/10000856287
Saved in:
2
Predicting shares from preferences for multiattribute alternatives
Davey, Krishnakumar S.
-
1991
Persistent link: https://www.econbiz.de/10000857839
Saved in:
3
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
4
A framework for understanding consumer knowledge
Hutchinson, J. W.
;
Alba, Joseph W.
-
1985
Persistent link: https://www.econbiz.de/10000834056
Saved in:
5
Handbook of consumer behavior
Robertson, Thomas S.
(
ed.
); …
-
1991
Persistent link: https://www.econbiz.de/10000835008
Saved in:
6
Die car clinic als Marktforschungsinstrument einer konsumentenorientierten Produktentwicklung
Schuh, Christoph
-
1991
Persistent link: https://www.econbiz.de/10000838798
Saved in:
7
Der Event-History-Ansatz zur Analyse von Verweildauern bei Diffusions- und Kaufentscheidungsprozessen
Hofbauer, Günter
-
1992
Persistent link: https://www.econbiz.de/10000838983
Saved in:
8
Die prognostische Relevanz multiattributiver Einstellungsmodelle für das Konsumenten-Verhalten : e. Unters. über d. Beziehung empir. ermittelter Einstellungswerte zum Wahlverhalten...
Laberenz, Helmut
-
1988
Persistent link: https://www.econbiz.de/10000739060
Saved in:
9
Das dritte Leben : Konsumstrukturen in höheren Altersgruppen
1988
Persistent link: https://www.econbiz.de/10000739483
Saved in:
10
Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C.
-
1988
-
New ed., rev
Persistent link: https://www.econbiz.de/10000742559
Saved in:
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