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~subject:"Consumer behaviour"
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Advertising and socialization
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Consumer behaviour
Werbung
13,797
Advertising
9,732
Werbewirkung
3,762
Advertising effects
3,708
Konsumentenverhalten
2,849
Online-Marketing
1,771
Internet marketing
1,766
Theorie
1,364
Theory
1,333
Deutschland
923
USA
906
Marketing
787
United States
756
Markenführung
728
Brand management
724
advertising
644
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634
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615
Social Web
544
Social web
543
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472
Preismanagement
458
Pricing strategy
458
Markenimage
447
Brand image
435
Markenartikel
422
Wettbewerb
399
Zielgruppe
347
Brand
341
Target group
334
Werbewirtschaft
313
Werbepsychologie
298
Competition
297
Öffentlichkeitsarbeit
283
Advertising industry
277
Vereinigte Staaten
276
Spieltheorie
270
Psychology of advertising
269
Internet
268
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539
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Septianto, Felix
19
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
10
Rosengren, Sara
10
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Boerman, Sophie C.
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
Kim, Kacy K.
6
Koinig, Isabell
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
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Published in...
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International journal of advertising : the review of marketing communications
122
Journal of business research : JBR
97
Journal of marketing communications
93
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
43
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Marketing intelligence & planning
11
Quantitative marketing and economics : QME
11
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Source
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ECONIS (ZBW)
2,843
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1
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
2
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
3
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
Saved in:
4
Advertising in customer markets
Sibly, Hugh
-
1993
Persistent link: https://www.econbiz.de/10000869124
Saved in:
5
The want makers : lifting the lid off the world advertising industry: how they make you buy
Clark, Eric
-
1988
Persistent link: https://www.econbiz.de/10000744010
Saved in:
6
Das Phaenomen der Mund-zu-Mund-
Werbung
und seine Bedeutung fuer das Konsumentenverhalten
Scherrer, Anton P.
-
1975
Persistent link: https://www.econbiz.de/10000769430
Saved in:
7
Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
Saved in:
8
Sponsoring und emotionale Erlebniswerte : Wirkungen auf den Konsumenten
Erdtmann, Stefan L.
-
1989
Persistent link: https://www.econbiz.de/10000779283
Saved in:
9
Product quality and advertising in markets for search and experience goods
Kraft, Kornelius
-
1987
Persistent link: https://www.econbiz.de/10000762131
Saved in:
10
The Black consumer : dimensions of behavior and strategy
Joyce, George
(
compiler
);
Govoni, Norman A. P.
(
contributor
)
-
1971
-
[1st ed.]
Persistent link: https://www.econbiz.de/10000548120
Saved in:
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