Narrow search
Showing 1 - 10 of 2,884
Cover Image
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
Cover Image
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
Cover Image
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert; Persson, Per-Göran - 1993
Persistent link: https://www.econbiz.de/10000855566
Cover Image
Advertising in customer markets
Sibly, Hugh - 1993
Persistent link: https://www.econbiz.de/10000869124
Cover Image
The want makers : lifting the lid off the world advertising industry: how they make you buy
Clark, Eric - 1988
Persistent link: https://www.econbiz.de/10000744010
Cover Image
Das Phaenomen der Mund-zu-Mund-Werbung und seine Bedeutung fuer das Konsumentenverhalten
Scherrer, Anton P. - 1975
Persistent link: https://www.econbiz.de/10000769430
Cover Image
Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
Cover Image
Sponsoring und emotionale Erlebniswerte : Wirkungen auf den Konsumenten
Erdtmann, Stefan L. - 1989
Persistent link: https://www.econbiz.de/10000779283
Cover Image
Product quality and advertising in markets for search and experience goods
Kraft, Kornelius - 1987
Persistent link: https://www.econbiz.de/10000762131
Cover Image
The Black consumer : dimensions of behavior and strategy
Joyce, George (compiler); Govoni, Norman A. P. (contributor) - 1971 - [1st ed.]
Persistent link: https://www.econbiz.de/10000548120