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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans : a conjoint analysis
Jin, Byoungho; Park, Jin Yong; Ryu, Jay Sang - In: Journal of fashion marketing and management 14 (2010) 1, pp. 180-194
Persistent link: https://www.econbiz.de/10003958680
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Patterns of middle class consumption in India and China
Jaffrelot, Christophe (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003679773
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Was wollen Autokäufer in China und Indien? : ausgewählte Ergebnisse einer internationalen Autokäuferstudie zu Zukunftstrends und Erfolgsfaktoren im Automobilgeschäft
Wessner, Konrad - In: Planung & Analyse : Zeitschrift für Marktforschung und … 35 (2007) 3, pp. 36-40
Persistent link: https://www.econbiz.de/10003512645
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Environmental consciousness, economic gain and consumer choice of energy efficient appliances in Thailand, China and India
Kusaka, Wakana; Kojima, Michikazu; Watanabe, Mariko - 2012
Persistent link: https://www.econbiz.de/10009578261
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Consumer complicity across emerging markets
Chaudhry, Peggy E.; Hill, Ronald Paul; Stumpf, Stephen A.; … - In: Measurement and research methods in international marketing, (pp. 223-239). 2011
Persistent link: https://www.econbiz.de/10009377901
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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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Chinese consumers’ perception of Indian products a multi-year comparison
Lumb, Ruth; Lall, Vinod; Moreno, Abel - In: Indian journal of economics & business : IJEB 14 (2015) 1, pp. 91-106
Persistent link: https://www.econbiz.de/10011381649
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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552