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Consumer behaviour
Konsumentenverhalten
81,092
Relationship marketing
26,355
Beziehungsmarketing
25,680
Theorie
11,006
Theory
10,838
Brand management
8,210
Markenführung
8,167
Customer satisfaction
8,098
Kundenzufriedenheit
7,902
Brand image
7,068
Markenimage
7,024
Service quality
6,252
Dienstleistungsqualität
6,200
Online-Handel
6,003
Online retailing
5,988
Deutschland
5,884
Social Web
5,811
Social web
5,808
Germany
5,570
USA
5,511
Online-Marketing
5,262
United States
5,257
Internet marketing
5,238
Einzelhandel
4,598
Electronic Commerce
4,583
Retail trade
4,553
Brand
4,491
Markenartikel
4,480
E-commerce
4,434
Marketingmanagement
3,909
Marketing management
3,893
Werbewirkung
3,717
Advertising effects
3,677
Verbraucherverhalten
3,593
Emotion
3,514
Experiment
3,468
Vertrauen
3,202
Confidence
3,184
Advertising
3,107
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Undetermined
32,265
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18,414
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125
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5
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2,363
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1,720
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1,047
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1,047
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633
Conference paper
548
Konferenzbeitrag
548
Bibliografie enthalten
337
Bibliography included
337
Collection of articles written by one author
296
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296
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Han, Heesup
122
Belk, Russell W.
112
Mattila, Anna S.
108
Phau, Ian
100
Grunert, Klaus G.
96
Lusk, Jayson L.
83
Huber, Frank
81
Gierl, Heribert
80
Herrmann, Andreas
80
Bauer, Hans H.
78
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Grewal, Dhruv
72
Nayga, Rodolfo M.
71
Dwivedi, Yogesh Kumar
69
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
58
Janssen, Maarten C. W.
55
Ko, Eunju
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Kim, Jungkeun
52
Hollebeek, Linda D.
51
Krishna, Aradhna
51
Rajagopal
51
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National Bureau of Economic Research
521
Springer Fachmedien Wiesbaden
86
OECD
46
American Marketing Association
34
International Energy Agency
30
IGI Global
28
Edward Elgar Publishing
20
Verlag Dr. Kovač
20
Books on Demand GmbH <Norderstedt>
19
Information Resources Management Association
19
Institut für Demoskopie Allensbach
18
Nordic Council of Ministers
16
Friedrich-Schiller-Universität Jena
15
INSEAD
14
Universität Mannheim
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RWTH Aachen
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Nomos Verlagsgesellschaft
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Europäische Kommission / Gemeinsame Forschungsstelle
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
European Association of Agricultural Economists - EAAE
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Helmut-Schmidt-Universität
6
Peter Lang GmbH
6
Schweiz / Bundesamt für Statistik
6
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Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,930
International journal of hospitality management
787
International journal of consumer studies
761
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
520
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
381
European Journal of Marketing
365
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of retailing
318
Tourism management : research, policies, practice
318
Journal of marketing management : MM
308
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
302
Cogent business & management
297
The international review of retail, distribution and consumer research
293
International journal of retail & distribution management
292
Journal of marketing
292
Marketing letters : a journal of research in marketing
292
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
263
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
80,419
Other ZBW resources
2,912
RePEc
150
BASE
38
EconStor
23
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1
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Saved in:
2
Relationship marketing and customer loyalty : evidence from the Ghanaian luxury hotel industry
Narteh, Bedman
;
Agbemabiese, George Cudjoe
;
Kodua, Prince
; …
- In:
Journal of hospitality marketing & management
22
(
2013
)
3/4
,
pp. 407-436
Persistent link: https://www.econbiz.de/10009767983
Saved in:
3
When relationship marketing goes wrong : opportunism and consumer well-being in consumer-bank relationships
Elsharnouby, Tamer
;
Parsons, Elizabeth
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 141-63
Persistent link: https://www.econbiz.de/10009774819
Saved in:
4
The role of consumer happiness in relationship marketing
Belanche, Daniel
;
Casaló, Luis V.
;
Guinalíu, Miguel
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10009774828
Saved in:
5
Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
16
(
2013
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
Saved in:
6
Acta non verba? : the role of customer participation and word of mouth in the relationship between service firms' customer satisfaction and sales performance
Eisingerich, Andreas B
;
Auh, Seigyoung
;
Merlo, Omar
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10010356889
Saved in:
7
Identifying optimal rapport-building behaviors in inducing patrons' emotional attachment in luxury restaurants
Hyun, Sunghyup Sean
;
Kim, Insin
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
2
,
pp. 162-198
Persistent link: https://www.econbiz.de/10010358989
Saved in:
8
The consumer-provider relationship in the dental industry
Griffith, Andrew S.
;
Abratt, Russell
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 221-234
Persistent link: https://www.econbiz.de/10010196476
Saved in:
9
Visual antecedents of patronage : personal and professional items in the servicescape
Dean, Dwane H.
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10010346089
Saved in:
10
Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market
Gupta, Ashish
;
Sahu, G. P.
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011545293
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