Narrow search
Showing 1 - 10 of 10,773
Cover Image
Foreign product preference among Indian consumers : the role of product reviews, word of mouth and quality of shared information
Lohan, Amanish; Ganguly, Anirban; Kumar, Chitresh; … - In: Journal of information & knowledge management : JIKM 20 (2021) 4, pp. 2150048-1-2150048-22
Persistent link: https://www.econbiz.de/10012669575
Cover Image
Examining the impact of review tag function on product evaluation and information perception of popular products
Bao, Zhuolan; Li, Wenwen; Yin, Pengzhen; Chau, Michael - In: Information systems and e-business management : ISeB 19 (2021) 2, pp. 517-539
Persistent link: https://www.econbiz.de/10012616929
Cover Image
Markenbeurteilung bei einzigartigen Produkteigenschaften
Elste, Rainer - 2009
Einführung in die Problemstellung rationaler Informationen in der Markenkommunikation -- Marken und Produktattribute in Marketingforschung und -praxis -- Theoretischer Teil I – Implikationen von Marken und rationalen Produktinformationen auf die Einstellungsbildung -- Theoretischer Teil II...
Persistent link: https://www.econbiz.de/10014014863
Cover Image
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan; Chen, Pei-Ting - In: The journal of product & brand management 32 (2023) 3, pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Cover Image
Markenbeurteilung bei einzigartigen Produkteigenschaften
Elste, Rainer - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003798729
Cover Image
Social motivations in markets and the public sphere
Friedrichsen, Jana - 2013
Persistent link: https://www.econbiz.de/10010191658
Cover Image
The roles of brand reputation, product information and discount rate in mobile advertisement
Shin, Hyun-Sin - In: Journal of international trade & commerce 12 (2016) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10011795383
Cover Image
Consumer creations of product meaning in the context of African-style clothing
DeBerry-Spence, Benét - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 395-408
Persistent link: https://www.econbiz.de/10003758836
Cover Image
Price effects in online product reviews : an analytical model and empirical analysis
Li, Xinxin; Hitt, Lorin M. - In: Management information systems : mis quarterly 34 (2010) 4, pp. 809-831
Persistent link: https://www.econbiz.de/10008798346
Cover Image
Consumers' attitude for ECO labels in an emerging economy
Singh, Devinder Pal - In: International journal of business policy and economics 4 (2011) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10009409809