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Consumer behaviour
Sport
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Journal of fashion marketing and management
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Sport management review
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ECONIS (ZBW)
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Sport sponsorship, team support and purchase intentions
Smith, Aaron
;
Graetz, Brian
;
Westerbeek, Hans
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 387-404
Persistent link: https://www.econbiz.de/10003788457
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2
Women's activewear trends and drivers : a systematic review
O'Sullivan, Grant Anthony
;
Hanlon, Clare
;
Spaaij, Ramón
; …
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011703037
Saved in:
3
Dress for fit: an exploration of female activewear consumption
Zhou, Xiaochen
;
Hanlon, Clare
;
Robertson, Jonathan
; …
- In:
Sport management review
21
(
2018
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10011911342
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