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Engaging with social networks : the Bourdieu-Becker encounter revisited
Odabaş, Meltem; Adaman, Fikret - In: Forum for social economics 47 (2018) 3/4, pp. 305-321
Persistent link: https://www.econbiz.de/10011955719
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Social capital, user motivation, and collaborative consumption of online platform services
Kim, Eunjin; Yoon, Sungjun - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648954
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The impact of social capital and social interaction on customers' purchase intention, considering knowledge sharing in social commerce context
Ghahtarani, Alireza; Sheikhmohammady, Majid; Rostami, … - In: Journal of innovation & knowledge : JIK 5 (2020) 3, pp. 191-199
In this research, we identify factors influencing the behavior of knowledge sharing and customer purchasing intention based on two theories of social capital and social interaction. The conceptual model, designed based on theoretical foundations, includes the dimensions of these two theories....
Persistent link: https://www.econbiz.de/10012239048
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The influential paradox : brand and deal content sharing by influencers in friendship networks
Wang, Feng; Zhang, Xueting; Chen, Man; Zeng, Wei; Cao, Rong - In: Journal of business research : JBR 150 (2022), pp. 503-514
Persistent link: https://www.econbiz.de/10013365749
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Latent homophily or social influence? : an empirical analysis of purchase within a social network
Ma, Liye; Krishnan, Ramayya; Montgomery, Alan - In: Management science : journal of the Institute for … 61 (2015) 2, pp. 454-473
Persistent link: https://www.econbiz.de/10010490843
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Top persuader prediction for social networks
Fang, Xiao; Hu, Paul Jen-Hwa - In: Management information systems : mis quarterly 42 (2018) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10011847656
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The effect of engagement in online social network on susceptibility to influence
Tussyadiah, Iis P.; Kausar, Devi Roza; Soesilo, … - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 2, pp. 201-223
Persistent link: https://www.econbiz.de/10011912170
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Lead by example? : custom-made examples created by close others lead consumers to make dissimilar choices
D'Angelo, Jennifer K.; Diehl, Kristin; Cavanaugh, Lisa A. - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 750-773
Persistent link: https://www.econbiz.de/10012120643
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Winning BOP consumers’ vote using effective political marketing communications within their social networks
Sengupta, Subhojit; Mukherjee, Srabanti; Dattab, Biplab; … - In: Journal of marketing communications 29 (2023) 8, pp. 882-907
Persistent link: https://www.econbiz.de/10014529131
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10014473031