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Consumer behaviour
Subsistence economy
32
Subsistenzwirtschaft
32
Konsumentenverhalten
28
India
17
Indien
17
Market research
14
Marktforschung
14
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10
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10
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7
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poverty
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Product information
5
Produktinformation
5
Unternehmensgründung
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subsistence marketplaces
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Viswanathan, Madhu
28
Gau, Roland
6
Childers, Terry L.
3
Harris, James
3
Rosa, Jose Antonio
3
Sridharan, Srinivas
2
Adkins, Natalie Ross
1
Bossarte, Robert M.
1
Brister, Teri
1
Chaturvedi, Avinish
1
Christensen, Lisa Jones
1
Crosby, Elizabeth
1
Drenten, Jenna
1
Elaydi, Raed
1
Farrell, Justine Rapp
1
Goreczny, Ashley
1
Hastak, Manoj
1
Hill, Ronald Paul
1
Holland, Deborah L.
1
Jae, Haeran
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Johnson, Michael R.
1
Khare, Apoorv
1
Machin, Jane E.
1
Martik, Maria
1
Mirabito, Ann M.
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Mulder, Mark
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Nagaraj, Sanjay
1
Narayanan, Sunder
1
Riemer, Hila
1
Ritchie, Robin
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Rosa, José da
1
Shultz, Clifford J.
1
Sreekumar, Arun
1
Sudman, Seymour
1
Torelli, Carlos
1
Torelli, Carlos J.
1
Umashankar, Nita
1
Varman, Rohit
1
Venugopal, Srinivas
1
Weidner, Kelly L.
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
8
Journal of business research : JBR
4
Advances in international management
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Handbook of consumer psychology
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of marketing management : MM
1
Journal of public policy & marketing
1
Marketing theory
1
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor
1
The journal of consumer marketing
1
Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
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Measurement error in experimental designs in consumer psychology
Viswanathan, Madhu
- In:
Handbook of consumer psychology
,
(pp. 1133-1159)
.
2008
Persistent link: https://www.econbiz.de/10003716682
Saved in:
2
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
3
What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
Saved in:
4
A comparison of the usage of numerical versus verbal nutrition information by consumers
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957509
Saved in:
5
The development and validation of a scale to measure consumers' preference for numerical information
Viswanathan, Madhu
;
Childers, Terry L.
-
1996
Persistent link: https://www.econbiz.de/10000957512
Saved in:
6
Representation of numerical and verbal product information in consumer memory
Childers, Terry L.
;
Viswanathan, Madhu
-
1996
Persistent link: https://www.econbiz.de/10000957514
Saved in:
7
Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu
;
Narayanan, Sunder
-
1996
Persistent link: https://www.econbiz.de/10000957518
Saved in:
8
Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu
;
Childers, Terry L.
;
Nagaraj, Sanjay
-
1994
Persistent link: https://www.econbiz.de/10000959861
Saved in:
9
Using the sorting task to examine product representations in consumer research
Viswanathan, Madhu
;
Johnson, Michael R.
;
Sudman, Seymour
-
1996
Persistent link: https://www.econbiz.de/10000959864
Saved in:
10
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
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