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Farmed Atlantic cod : perceived quality and attitudes amongst European restaurant chefs

Bjørklund, Oddrun; Heide, Morten; Ottesen, Geir Grundvåg - In: Journal of food products marketing 14 (2008) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10003766970

Building foreign brand personalities in Russia : the moderating effect of consumer ethnocentrism

Supphellen, Magne; Grønhaug, Kjell - 2009

Persistent link: https://www.econbiz.de/10003785279

The effect of ad value, ad placement and ad execution on the perceived instrusiveness of web advertisements

Ying, Lou; Korneliussen, Tor; Grønhaug, Kjell - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 623-638

Persistent link: https://www.econbiz.de/10003887889

How well does the firm know its customers? : the moderating effect of market orientation in the hospitality industry

Sandvik, Kåre; Grønhaug, Kjell - In: Tourism economics : the business and finance of tourism … 13 (2007) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10003456453

Chinese food retailers' positioning strategies and the influence on their buying behaviour

Skallerud, Kåre; Grønhaug, Kjell - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 196-209

Persistent link: https://www.econbiz.de/10003977191

The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions

Xie, Chunyan; Bagozzi, Richard P.; Grønhaug, Kjell - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 333-356

Persistent link: https://www.econbiz.de/10011287125

Understanding consumers' in-store visual perception : the influence of package design features on visual attention

Clement, Jesper; Kristensen, Tore; Grønhaug, Kjell - In: Journal of retailing and consumer services 20 (2013) 2, pp. 234-239

Persistent link: https://www.econbiz.de/10009734248

The impact of consumption situations and culture differences on decision making in food prosumption

Xie, Chunyan; Grønhaug, Kjell - In: Nordic journal of business : NJB 66 (2017) 3, pp. 158-176

Persistent link: https://www.econbiz.de/10012232090

The impact of corporate social responsibility on consumer brand advocacy : the role of moral emotions, attitudes, and individual differences

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Persistent link: https://www.econbiz.de/10011980408

Stereotyping in Country Advertising: An Experimental Study

Grønhaug, Kjell; Heide, Morten - In: European Journal of Marketing 26 (1992) 5, pp. 56-66

Examines whether advertising creates stereotyping effects, focusing on effects created in the target group, and not on the content of the advertising message as primarily emphasized in prior research on stereotyping in advertising. Conducts an experimental study using a rather unfamiliar travel...

Persistent link: https://www.econbiz.de/10014723020