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Young Saudi adults and peer group purchase influence: a preliminary investigation

Opoku, Robert - In: Young Consumers 13 (2012) 2, pp. 176-187

Purpose – The role that peer influence plays in shaping young adult consumers' products purchase decision cannot be overemphasized. The purpose of this paper is to investigate the role of peer influence in shaping young adult male consumers' product purchase decisions in Saudi Arabia....

Persistent link: https://www.econbiz.de/10015044305

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Customer satisfaction, loyalty and repurchase : some evidence from apparel consumers

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