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The effect of perceived message choice on persuasion

Schlosser, Ann E.; Shavitt, Sharon - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 290-301

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The influence of product involvement on consumers' interactive processes in interactive television

Levy, Shalom; Nebenzahl, Israel D. - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 65-77

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Dynamic customization of marketing messages in interactive media

Gooley, Christopher G.; Lattin, James M. - 2000

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Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries

Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134

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Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

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Are consumers always greener on the other side of the fence? : factors that influence green purchase intentions : the context of Croatian and Swedish consumers

Dropulić, Branka; Krupka, Zoran - In: Market : review for marketing theory and practice 32 (2020), pp. 99-113

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Understanding the consumers' personal characteristics as the starting point for targeted marketing

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A study on customer’s perception of Croatia’s banking industry

Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180

the overall banking industry in Croatia, focusing on perception as a potential source of competitive advantage under the … was carried out in Croatia on the basis of 320 respondents as customers who have used different types of banking services …

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Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption

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The use of automated telephone interfaces with customers by local organizations : best practices and exploratory investigation of usage

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